Market research timeline

This timeline outlines our plan for our 2022 voice-of-the-customer (VOC), voice-of-the-utility (VOU), and voice-of-the-employee (VOE) studies. More information about the studies is available from the topical sections below. The speech bubble icon indicates studies that require assistance from utilities, which could entail providing a customer list or filling out a survey.

2022 projects

Q1

 
VOC

Utility Marketing Survey: Marketing to residential customers
VOU

VOU

EV Distribution Planning Interviews
VOU

NEW! Website Benchmark: Business
VOC

Q2

VOC

 
NEW! Business Customer Interviews
VOC

NEW! Utility Financing Benchmark
VOU

NEW! Residential DR Programs and Incentives Comparison
VOU

NEW! Utility Employee Experience Survey
VOE

Q3

Utility Marketing Survey: Marketing to business customers
VOU

 
NEW! Residential Products, Programs, and Services
VOC

Q4