E Source conducts voice-of-the-utility (VOU) and voice-of-the-customer (VOC) studies for nearly all facets of the utility business. Our expertise in market research best practices coupled with our knowledge of the utility industry means we give you actionable insights that help you compare yourself to your peers, enhance your customer relationships, and inform your long-term planning.

Market Research Timeline

This timeline lays out when we’ll start recruiting for the voice-of-the-customer (VOC) and voice-of-the-utility (VOU) studies we’ll be conducting in 2018. More information about all of these studies is available from the topical sections below.
Market research timeline showing Utility Marketing Survey, Utility Social Media Survey, and Customer Experience Survey in January; Direct Load Control Program Benchmark and DER Benchmark in March; Business Customer Satisfaction from March to May; DSM and Technology Organizational Structures and Journey Optimization Survey in April; Omnichannel Survey in July; and Contact Center Performance in October.