Utility marketers are exploring how marketing tools and systems can improve campaign results, reduce costs, and strengthen the customer experience. The E Source Marketing Automation Tools Study aims to capture how the industry uses marketing automation software with customer relationship management systems to provide marketers guidance on vendor choice and tool functionality.

Participation

We’re looking for those responsible for marketing automation at their organization. The 2018 survey is closed. If you’d like to participate in the next study, fill out the form below.

Study results

Residential marketing automation in the energy industry Business marketing automation in the energy industry

If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, you may Contact us for information on membership to pertinent E Source services.