Top customer experience research so far in 2025

Program Enrollment Optimization

Understand your customers, match them to the right programs, and get them to enroll. Program Enrollment Optimization gives utilities a clear, individual view of who their customers are, then puts that understanding to work: matching customers to the programs built for them and engaging them with messaging that actually lands.

Understand what drives customer decisions

Know why customers do or don't engage before you design the next program or campaign. Customer Research combines quantitative surveys, behavioral analytics, and qualitative methods like focus groups and in-depth interviews to uncover the motivations and barriers behind enrollment decisions. Those insights inform program design, sharpen targeting, and strengthen the case for participation goals.

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People collaborating on advertising design

Turn insight into messaging

Reaching the right customer takes more than a good offer. Marketing & Communication applies segment-of-one insights, voice-of-customer data, and tools like energy AdVision to craft messaging and campaigns that lift enrollment and program participation. The result is communication that resonates with each customer segment and drives measurable engagement.

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Trends in satisfaction among managed business customers

Know which customers to target, and why

E Source's OneInform platform builds a data-driven profile of every customer in your eligible population, using more than a thousand consumption, behavioral, and third-party attributes to predict who is most likely to deliver results if enrolled. Customers are clustered into microsegments by expected impact and scored on an ongoing basis, replacing generic personas with a ranked, targetable list. Even brand-new programs benefit, since OneInform can learn from customers who behaved similarly in comparable programs to target effectively from day one.

Behavioral insight

Program participation

Campaign effectiveness

Turn customer insight into enrollment growth

Connect with our team today to see how Program Enrollment Optimization can help you understand what drives customer decisions and turn that insight into messaging that lifts participation.