Marketing & Communication

Build greater adoption in your programs and services and strengthen utility communications through research and insight. Marketing & Communication delivers customer-level data, advisory support, and performance evaluation to assess brand perception and improve campaign effectiveness—helping utilities drive engagement, increase program participation, and improve customer satisfaction.

Drive marketing outcomes

Increase marketing impact across programs and campaigns. Our data science capabilities provide segment-of-one insights, identifying the best customers for each program and tailoring messages for maximum engagement. Combined with voice-of-customer data and industry benchmarks, these insights help utilities lift enrollments and improve adoption. Our Energy AdVision tool complements this work with real campaign examples and results to inform more effective marketing choices.

Strengthen corporate communications

Connect more effectively with customers and communities. We inform communications that improve brand perception and reputation, increase customer satisfaction, explain rate changes and the energy transition, and influence behavior around safety. We also provide guidance on internal communications, corporate communications, and organizational structures, using tools like the Residential Customer Brand Insights Center, Utility Social Media Scan, and Energy AdVision.

Learn from peers and experts

Gain perspective on what works across the industry. Our research, benchmarking, and proprietary tools deliver an unbiased view of how marketing and communication efforts compare to peers. Facilitated peer exchanges and E Source networking events connect business and residential marketing teams, helping them share best practices, lessons learned, and innovative approaches to improve performance.

Campaign effectiveness

Customer engagement

Organizational learning

Case Study

Using data-driven insights to design a meaningful payment assistance campaign for LMI customers

This case study explains how data-driven insights presented at an E Source event helped JEA design a meaningful payment assistance campaign for LMI customers.

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How PG&E applied findings from the E Source Website Benchmark study to achieve digital equity

This case study explains how an E Source membership and the E Source Website Benchmark study helped PG&E achieve digital equity.

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Insights

Achievements in Customer and Employee Experience: 2025 honorees

Each year E Source celebrates utilities that are creating excellent experiences for their customers and providing a supportive and engaging workplace for their employees with the E Source Customer and Employee Experience Awards.

Compare the readability of utility website features

Utility websites play an important role in helping customers find information and complete tasks online. But how readable is this content?

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Strengthen your communication strategy.

Connect with our team today to see how Marketing & Communication can help you assess brand perception, improve campaign performance, and enhance customer engagement across every communication channel.