Baseline Studies & Market Assessments

Establish the evidence base utilities need for program and system planning, and regulatory confidence. We conduct baseline studies to document residential and non-residential technologies, usage, and building characteristics, applying measurement, tracking, and attribution methods to demonstrate program impacts and identify systemic shifts and adoption pathways that signal long-term market transformation.

Provide impartial evidence that strengthens collaboration with regulators and stakeholders. Our research supports regulatory filings, goal setting, and performance tracking, informs program theory, logic models, and market-driven approaches, and draws on our leadership developing a nationally recognized protocol for evaluating market transformation programs.