Baseline Studies & Market Assessments

Understand your market to guide effective programs. Baseline Studies & Market Assessments deliver data and insights that capture current market conditions and long-term transformation—helping utilities improve program design, demonstrate market-driven savings, and understand the factors that shape adoption and change.

Measure markets and track change

Establish the evidence base utilities need for program and system planning, and regulatory confidence. We conduct baseline studies to document residential and non-residential technologies, usage, and building characteristics, applying measurement, tracking, and attribution methods to demonstrate program impacts and identify systemic shifts and adoption pathways that signal long-term market transformation.

Inform program planning and design

Use data-driven research to improve outcomes and refine strategies. Our findings guide portfolio design, operations, and planning, helping utilities test assumptions, make mid-course adjustments, and incorporate the social, cultural, technological, and policy factors that influence customer adoption and market evolution.

Build confidence through credible data

Provide impartial evidence that strengthens collaboration with regulators and stakeholders. Our research supports regulatory filings, goal setting, and performance tracking, informs program theory, logic models, and market-driven approaches, and draws on our leadership developing a nationally recognized protocol for evaluating market transformation programs.

Regulatory confidence

Market transformation

Program validation

Case Study

Boosting customer program adoption rates with market research and data science

This case study explains how E Source helped a municipally owned power and water utility boost customer program adoption rates with market research and data science.

Read the Case Study

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Strengthen programs with credible market data.

Connect with our team today to see how Baseline Studies & Market Assessments can help you document market conditions, demonstrate long-term savings, and design programs that drive measurable, lasting change.