In 2017, E Source launched a first-of-its-kind Utility Solar Website Benchmark study. Real residential customers, trained to be expert reviewers, scoured more than 110 US and Canadian utility solar-related websites and rated them based on criteria such as navigation, functionality, appearance, and relevance. They also documented key types of educational information and solar decision-making tools provided online.

Using this information, we ranked each website based on industry best practices and new market research data about the elements and features residential customers value the most.

Our reviewers

We recruited actual residential utility customers from our local Colorado community to conduct thorough assessments of the user experience of utility solar-related websites. We hired people of all ages and backgrounds, and to ensure that we get a good overall sense of how customer-friendly a website is, multiple reviewers visited each site.

What you get

Members of the E Source Solar Strategy Service will receive:

  • A ranking in the Utility Solar Website Benchmark
  • A Design Guide with best practices in utility solar website design and content
  • An individual improvement report, highlighting the strengths of your utility’s solar-related web pages and providing actionable recommendations for improvement
  • Access to an exclusive member-only web conference where we’ll highlight key findings from the benchmark and announce the top-ranking websites

If you’re interested in receiving the full set of deliverables, but your utility does not subscribe to the E Source Solar Strategy Service, please Contact Us.


We’re not currently accepting study participants. If you’re interested in participating in the next study, please Contact Us.

Study results

If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.