Leadership Team

Wayne Greenberg

Chief Executive Officer

Wayne is responsible for the overall strategy and direction of E Source. He is a seasoned senior executive with more than 35 years in business management in the energy information sector who has an incredible track record of transforming organizations, motivating teams, and driving sales growth. Wayne was one of the founding board members of the Colorado Cleantech Industry Association; on the association’s behalf, in partnership with the National Renewable Energy Laboratory, he was the founding director of the Cleantech Fellows Institute.

Daniel Merchant

Chief Customer Officer

Daniel Merchant is responsible for all business development and customer success efforts for E Source. He is passionate about providing excellent customer service throughout the sales process and beyond. Daniel has more than 30 years of experience in the energy industry, with a specialization in customer recruitment and retention. Prior to joining E Source, he held executive roles in the areas of customer service and client relations, business development, marketing, and operations at organizations including British Telecom, Green Mountain Power, AESP, and CLEAResult.

Matthew Burks

Chief Strategy Officer

Matthew Burks oversees new product development, strategic partnerships, and corporate strategy for E Source. He has years of experience advising North America’s largest utilities on the connections between energy, technology, society, and policy. Matthew is an industry thought leader in the rapidly evolving electric and gas utility sectors, with a vision for innovating energy-related products and services and an extensive knowledge of customer experience. He focuses a behavioral lens on energy consumers and takes a holistic view of utility markets, disruptive technologies, and new business models.

Filomena Gogel

Senior Vice President, Consulting

Filomena (Fil) Gogel leads the Consulting and Advisory Services group within E Source. Fil’s experience ranges from leading complete turnarounds of customer services operations to CX consulting. Prior to joining E Source, Fil held leadership roles at Public Service Electric & Gas and Pacific Gas and Electric Co. Her consulting background at KPMG LLP and Capgemini crosses multiple industries, include healthcare and life sciences. Clients value her ability to help them create strategic visions; she excels at translating those visions into tactical execution to achieve their business objectives.

Kym Wootton

Vice President, Operations

Kym Wootton is responsible for the shared services of E Source: marketing, human resources, project management, IT, facilities, business intelligence, and content management. She focuses on building a high-performing business with a commitment to coaching for performance and growth. Kym’s work establishes a clear vision for the organization with respect to strategy, mission, and organizational effectiveness that ensures alignment and collaboration across departments.

Aleana Reeves

Senior Director, Customer Optimization Solutions

Aleana Reeves leads the product strategy for the E Source subscription services that cover customer experience (CX), marketing, and communications; she supports related consulting projects and oversees the E Source market research team. Aleana has a deep understanding of CX strategy; she focuses on helping utilities optimize their customer engagement and maximize customer retention and satisfaction through customer-centric project planning and strategy and the development of actionable measurements and insights. Her work experience includes consulting with both Accenture and 170 Systems.

Rachel Reiss Buckley

Senior Director, Customer Energy Solutions

Rachel Reiss Buckley oversees the people, products, data platforms, and strategy for bringing our demand-side management (DSM), technology, and distributed energy data and analytics to the utility market. Her Customer Energy Solutions team is focused on producing forward-looking research for utilities and their partners. Rachel has an unrelenting focus on our customers as well as expertise in overall DSM industry trends, next generation portfolios, DSM department structures, demand response, and program benchmarking. She has held a number of different roles at E Source over her almost 20-year tenure at the company.

Neil Cousineau

Director, Software Development

Neil Cousineau oversees the software department at E Source, where his focus is on creating high-quality, meaningful software solutions. He has more than a decade of software experience, both as an independent contractor and with e-book publisher Wavecloud, which he uses in large-scale software platform creation, database management, and client integrations. He now uses his industry expertise to push E Source into the future while delivering innovative and solution-driven leadership to the team.




Advisory Board

The E Source Advisory Board is the executive committee providing guidance and thought leadership to E Source and to the energy utility market in general. Their wisdom, dynamic insight, innovative advice, and utility experience influence E Source decisions about research, strategy, and market direction. Their unbiased opinions provide wide perspectives as well as wise counsel on big-picture issues.

Charles Bayless

Former CEO, Tucson Electric Power and Illinois Power

Charles Bayless was one of the first utility leaders to recognize the promise of distributed generation as a less risky and cleaner alternative to investment in conventional central-station generation. Bayless has been chairman, president, and CEO of both Tucson Electric Power (UniSource Energy) and Illinois Power (Illinova Corp.). Before that, he served in senior positions at Public Service of New Hampshire and Consumers Power (now Consumers Energy). Bayless has served on the boards of more than 15 organizations, including the Ontario Power Authority, the Electric Power Research Institute, and the Edison Electric Institute.

Ralph Cavanagh

Senior Attorney and Codirector, Natural Resources Defense Council Energy Program

Ralph Cavanagh is a champion of the notion that environmental solutions should contribute to the bottom line of polluting businesses, something that traditional regulations prevented. Cavanagh’s unparalleled success in persuading regulators of the merits of this once-unorthodox view helped to prove that utility regulatory reform is viable and that it yields substantial environmental gains. He has used public policy in an exemplary way to bring about positive, widespread changes in existing regulations and practices. Cavanaugh has been with the NRDC since 1979; he also served for 10 years as a member of the US Secretary of Energy’s advisory board.

John Di Stasio

President, Large Public Power Council

John Di Stasio was formerly the general manager and CEO of SMUD, where his accomplishments included improving reliability and offering some of the lowest electricity rates in California. He was also instrumental in securing a $127.5 million grant from the US Department of Energy to pursue a smart grid infrastructure project. Di Stasio is the past president of both the Northwest Public Power Association and the California Municipal Utility Association and the vice chair of the Large Public Power Council.

Julia Hamm

President and CEO, Smart Electric Power Alliance

Julia Hamm has 15 years of experience advising and collaborating with utilities, manufacturers, and government agencies on renewable-energy and energy-efficiency strategies and programs. The knowledge and experience she’s gained at the Smart Electric Power Alliance (SEPA) since 2004 makes her one of the world’s foremost experts on the nexus between utilities and solar energy. She guides and oversees all of the research, education, and collaboration activities for SEPA’s more than 1,000 member companies. Prior to joining SEPA, she worked for ICF International, where she supported the US Environmental Protection Agency’s implementation of the Energy Star program.

Sue Kelly

President and CEO, American Public Power Association

Sue Kelly guides American Public Power Association’s (APPA’s) efforts to influence power sector climate policy in a way that acknowledges the need to reduce greenhouse gas emissions while maintaining the financial health of public power. Prior to becoming president and CEO, she was APPA’s senior vice president of policy analysis and general counsel. Kelly is a former principal with Miller, Balis & O’Neil, PC, where she represented electric utilities and their trade associations as well as other governmental entities, assisting them with restructuring-related issues before the US Federal Energy Regulatory Commission, federal appellate courts, and state public utility commissions.

Scott Ungerer

Founder and Managing Director, EnerTech Capital

Scott Ungerer has been a leader in venture capital investing for the traditional and advanced energy sectors for nearly 20 years. He is one of the few in his field with an extensive and proven investment and management operations history. Ungerer looks for opportunities that reduce the cost and improve the customer experience related to all aspects of energy supply, delivery, and usage. His areas of expertise include companies that sell into central and distributed power generation; electric transmission; electric, natural gas, and water distribution; energy management for the customer premise; intelligent grid; and transportation.

Roger Woodworth

Principal, Mindset Matters

Roger Woodworth has dedicated his life to helping people favorably transform the forces that shape social and economic outcomes. Over his 37-year career at Avista, he held a variety of roles, including vice president of operations, vice president for sustainable energy, and vice president of customer solutions. Prior to his early retirement in 2016, Woodworth served as corporate vice president and chief strategy officer. He was also president of Avista’s development subsidiary. As principal of Mindset Matters, Woodworth helps people refresh strategies, align efforts, and expand connections to achieve greater things. His clients include a wide range of for-profit, municipal, academic, and nonprofit organizations.