Using ethnography and market research to better define and address energy equity

July 6, 2022 | Ben Nathan | 6 min read
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To meaningfully address energy equity, utilities must have clear definitions and goals for equity based on the communities they serve. In this blog post, we're sharing some of the ways utilities can use data science, ethnography, and market research to better understand customers and their needs.

Need a good reason to attend the E Source Forum 2022? We’ll give you 10!

June 29, 2022 | Sara Patnaude | 3 min read
The E Source Forum 2022 is coming up quick! If you’re still on the fence about attending this fall, we’ve got 10 compelling reasons why you should join us this year.

Optimize spending and improve grid reliability with data-driven vegetation management

June 24, 2022 | Tom Martin | 5 min read
Advances in technology and predictive data science are providing new opportunities for utilities to evaluate existing vegetation-management processes, achieve operational efficiencies, and save money. Read this blog to learn more.

4 common barriers to LMI heat-pump adoption and strategies to overcome them

June 22, 2022 | Liza Minor, Ben Nathan | 8 min read
You need to meet equity and decarbonization goals. Installing electric heat pumps and heat-pump water heaters in homes is a promising strategy that can benefit low- and moderate-income (LMI) customers. But it’s hard to overcome adoption barriers. We’ve got four strategies that can help!

How utility account managers can encourage developers to electrify new construction

June 15, 2022 | Erica Bishop, Joy Herbers | 5 min read
Working with builders and developers to incorporate electrification in their new properties can be tricky. Utilities should lean on their account managers to encourage these key customers to enroll in electrification programs and install electric technologies.

Navigating the unknowns of the battery market through forecasting

June 8, 2022 | Sara Patnaude | 9 min read
The battery industry is undergoing a big change. With all the uncertainty and price fluctuation, it’s more important than ever before for utilities to confidently forecast market conditions and inputs. Learn how E Source can help navigate this in our interview with battery expert Sam Jaffe.

4 effective low-cost marketing strategies for utilities

June 1, 2022 | Liza Minor, Miriam Stein | 3 min read
Utilities don’t need a large budget to effectively market their residential programs. By using creative, low-cost marketing strategies and customer segmentation, you can reach your target audience without breaking the bank. Here are four low-cost marketing strategies we think you should focus on.

Supply-chain constraints, a tight labor market, and high inflation are affecting utility DSM programs, but there’s hope

May 24, 2022 | Amy Schmidt | 5 min read
Utility demand-side management programs are struggling because of supply-chain restraints and high inflation—especially those that feature HVAC equipment and commercial energy-efficiency projects. Check out our rundown of how some utilities are addressing this ongoing challenge.

How building intercultural competency drives equitable decision-making

May 18, 2022 | Lisa Markus | 8 min read
Achieving equity in the transition to a clean energy future is one of the toughest challenges utilities face. Most of us think we’ve got equity figured out because we subscribe to the Golden Rule, but there’s more to it than meets the eye. We need to follow the Platinum Rule to be equitable.

Submit your utility advertisement campaigns to the redesigned Energy AdVision tool today

May 11, 2022 | Sara Patnaude | 1 min read
E Source Energy AdVision will change the way you develop your marketing campaigns—and it’s now better than ever with its recent redesign!