Our utility clients tap into our library of research, best-practice advice, data science resources, and industry experts to develop an electric vehicle (EV) roadmap and strategy. We use predictive data science to help them determine which programs to offer to the right audience and to assess and plan for grid impacts. Our experts help with effective program design, predictive customer targeting, and strategic marketing campaigns and messaging.
Utilities and EVs
Wherever you are on your EV journey, we’ll show you how to turn fear into opportunity.
Phase 1: Choosing a destination
Your utility knows EVs are coming but hasn’t decided how proactive to be.
Resources to help you get started with EVs
Jump-start your utility’s EV efforts
Research and advisory
The E Source Distributed Energy Resource Strategy Service can help you understand what your customers expect from their utility when it comes to EVs, and the E Source Residential Marketing Service and Business Marketing Service deliver advice on customer segmentation and EV marketing campaign strategies
Our Consulting team can conduct a market scan in your service territory to reveal key market players and opportunities for partnerships
Phase 2: Mapping your route
Your utility is starting to map out an EV strategy to ensure that it’s an integral player. You’re discussing how to handle the grid impacts of more load on your system. You might be developing programs for a small number of EVs on the road, but you don’t have a comprehensive plan yet.
Resources to help you make an EV plan
Why do people have electric vehicle range anxiety?
Can low-income consumers benefit from EVs? Yes, but maybe not in a traditional way
Strategies for EV charging resiliency during natural disasters
And if you’re a member of the E Source Distributed Energy Resource Strategy Service, you can access these additional resources:
Define your EV strategy and messaging
Research and advisory
The E Source Technology Assessment Service can help you understand EV technologies and their impacts on your customers and the grid
Our Consulting team can help you devise a roadmap and go-to-market strategy for EVs, as well as map your customers’ EV journey to ensure that your strategic plan will meet their needs
Phase 3: Accelerating
Your utility is actively building offerings for customers who own an EV and is launching programs to encourage EV adoption. You’re working with regulators and figuring out which customers to target for these initiatives.
Resources to help you move forward
EV charging and pricing: What are consumers willing to pay?
Which customers have Level 2 EV chargers and what programs should you offer them?
Forecasting electric vehicle adoption and grid impacts
And if you’re a member of the E Source Business Marketing or Residential Marketing Service, you can access these additional resources, respectively:
Refine your EV programs and customer outreach
Research and advisory
The E Source Distributed Energy Resource Strategy Service can help you benchmark your current program against other EV programs to reveal opportunities for enhancement
Using design thinking and ethnographic research technique, our Consulting team can help you advance your campaign strategies with messages that are tailored to the right customers, and we’ll help you create a robust implementation strategy
With E Source OneInform, you can build and match the right programs with the right participants in a distributed grid environment, using the power of data science to capture a deep understanding of how individual customers can engage with the utility to optimize program outcomes
Phase 4: Cruising
Your utility is ahead of the curve and fine-tuning its EV adoption strategy and existing programs. You’re continuing to try to forecast grid impacts from increased EV adoption.
Resources to help you stay ahead of the curve
EV sales dropping? Consumer insights tell us what we’re doing wrong and how to fix it
E Source delivers road map to overcome major barriers to adoption of electric vehicles
If you’re a member of certain E Source services, you can access these additional resources:
Fine-tune your EV adoption strategy and forecast grid impacts
Our Consulting team can help ensure that your EV infrastructure is built to enhance charging resiliency during natural disasters
The E Source EV4Sight consortium provides members with ongoing insights into electric transportation charging patterns; analysis of factors that influence charging behavior; and impacts of load growth at the national, state, service-territory or distribution-feeder level
Meet our experts
Ready to embark on your EV journey or take the next step with your EV strategy?
Provide your email address and we’ll schedule a time to discuss your needs.