Our utility clients tap into our library of research, best-practice advice, data science resources, and industry experts to develop an electric vehicle (EV) road map and strategy. We use predictive data science to help them determine which programs to offer to the right audience and to assess and plan for grid impacts. Our experts help with effective program design, predictive customer targeting, and strategic marketing campaigns and messaging.
Utilities and EVs
Wherever you are on your EV journey, we’ll show you how to turn fear into opportunity.
Phase 1: Choosing a destination
Your utility knows EVs are coming but hasn’t decided how proactive to be.
Phase 2: Mapping your route
Your utility is starting to map out an EV strategy to ensure that it’s an integral player. You’re discussing how to handle the grid impacts of more load on your system. You might be developing programs for a small number of EVs on the road, but you don’t have a comprehensive plan yet.
Why do people have electric vehicle range anxiety?
Can low-income consumers benefit from EVs? Yes, but maybe not in a traditional way
Strategies for EV charging resiliency during natural disasters
And if you’re a member of the E Source Distributed Energy Resource Strategy Service, you can access these additional resources:
Phase 3: Accelerating
Your utility is actively building offerings for customers who own an EV and is launching programs to encourage EV adoption. You’re working with regulators and figuring out which customers to target for these initiatives.
EV charging and pricing: What are consumers willing to pay?
Which customers have Level 2 EV chargers and what programs should you offer them?
Forecasting electric vehicle adoption and grid impacts
And if you’re a member of the E Source Business Marketing or Residential Marketing Service, you can access these additional resources, respectively:
Phase 4: Cruising
Your utility is ahead of the curve and fine-tuning its EV adoption strategy and existing programs. You’re continuing to try to forecast grid impacts from increased EV adoption.
EV sales dropping? Consumer insights tell us what we’re doing wrong and how to fix it
E Source delivers road map to overcome major barriers to adoption of electric vehicles
If you’re a member of certain E Source services, you can access these additional resources:
Meet our experts
E Source solutions
Wherever you are on your EV journey, we offer research and advisory, consulting, and data science solutions to help you succeed.
Ready to embark on your EV journey or take the next step with your EV strategy?
Provide your email address and we’ll schedule a time to discuss your needs.