Our utility clients tap into our library of research, best-practice advice, data science resources, and industry experts to develop an electric vehicle (EV) road map and strategy. We use predictive data science to help them determine which programs to offer to the right audience and to assess and plan for grid impacts. Our experts help with effective program design, predictive customer targeting, and strategic marketing campaigns and messaging.

Utilities and EVs

Wherever you are on your EV journey, we’ll show you how to turn fear into opportunity.

See more See more See more See more Phase 1Phase 2Phase 3Phase 4Choosing a destinationMapping your routeAcceleratingCruising

Phase 2: Mapping your route

Your utility is starting to map out an EV strategy to ensure that it’s an integral player. You’re discussing how to handle the grid impacts of more load on your system. You might be developing programs for a small number of EVs on the road, but you don’t have a comprehensive plan yet.


And if you’re a member of the E Source Distributed Energy Resource Strategy Service, you can access these additional resources:


Phase 3: Accelerating

Your utility is actively building offerings for customers who own an EV and is launching programs to encourage EV adoption. You’re working with regulators and figuring out which customers to target for these initiatives.


And if you’re a member of the E Source Business Marketing or Residential Marketing Service, you can access these additional resources, respectively:


Phase 4: Cruising

Your utility is ahead of the curve and fine-tuning its EV adoption strategy and existing programs. You’re continuing to try to forecast grid impacts from increased EV adoption.

Meet our experts

Luke Beckett

Decarbonization, Distributed energy resources (DERs), Demand-side management (DSM), End-use and emerging technology topics

See bio

Rachel Cooper

Customer satisfaction, Customer transactions, Electric vehicles (EVs), Segmentation, Voice of the customer (VOC), Voice of the utility (VOU)

See bio

Steven Day

Electric vehicle (EV) programs, Electrification, Electric vehicle supply equipment (EVSE), Hybrid vehicles and plug-in hybrid electric vehicles (PHEVs)

See bio

Will Gifford

Data science, Customer personas, Time-of-use (TOU) pricing programs, Electric vehicles (EVs), Evaluation, measurement and verification (EM&V)

See bio

Bryan Jungers

Electrification, Renewable energy, Emerging technology programs, Electric vehicles (EVs), Battery storage

See bio

Shelby Kuenzli

Brand and reputation, Communications, Search engine optimization (SEO), Social media, Attitudes and perceptions, Campaigns, Digital media

See bio

Bill LeBlanc

Design thinking, Product development, Market research, Social media marketing, Pricing options

See bio

Adam Maxwell

Communications, Demand-side management (DSM), Electric vehicles (EVs), Solar technology, Design thinking, Product development, Strategy

See bio

Ryan Odell

Decarbonization, Electrification, Electric vehicles (EVs)

See bio

Spencer Sator

Electrification, Emerging technology programs, Electric vehicles (EVs), Solar technology

See bio

Lisa Schulte

Social media, Chat, Customer engagement, Customer experience, Customer satisfaction, Customer transactions, Channels, Voice of the customer (VOC), Mobile interactions

See bio

E Source solutions

Wherever you are on your EV journey, we offer research and advisory, consulting, and data science solutions to help you succeed.

Ready to embark on your EV journey or take the next step with your EV strategy?

Provide your email address and we’ll schedule a time to discuss your needs.