As the data science director for E Source Oneinform, Will Gifford helps people turn customer analytics into tools. He joined E Source through the TROVE acquisition in 2020. For over 15 years before that he applied statistical and machine learning models to complex problems in the energy industry, helping utilities use the data that’s available to them. Prior to joining TROVE, Will worked at KEMA, which later became DNV GL, and he started his career at the Energy Information Administration. He holds a Masters in applied statistics and a BS in stats and math, both from the University of Michigan.

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DSM participants are an Audience of One, not a segment of one: Bringing customers to the forefront of programs

Will Gifford
December 7, 2022

Last month, I attended the International Energy Program Evaluation Conference, where equity, distributed energy resources, and non-energy benefits were among the themes. The one thing missing the most, however, was the focus on the customer in demand-side management program evaluations.