Move forward with your EV initiatives by developing a comprehensive EV strategy and roadmap.

We use predictive data science and ethnographic research to help you determine which programs to offer to the right audience and to assess and plan for grid impacts. Our experts help with effective electric transportation program design, predictive customer targeting, and strategic marketing campaigns and messaging.

Our utility clients tap into our library of actionable research and best-practice advice, voice-of-the-customer market research, and industry experts to progress their EV programs.

Utilities and EVs

Wherever you are on your EV journey, we’ll show you how to turn fear into opportunity.

if See more See more See more See more Phase 1Phase 2Phase 3Phase 4Choosing a destinationMapping your routeAcceleratingCruising

Jump-start your utility’s EV efforts

Research and advisory

The E Source Distributed Energy Resource Strategy Service can help you understand what your customers expect from their utility when it comes to EVs, and the E Source Residential Marketing Service and Business Marketing Service deliver advice on customer segmentation and EV marketing campaign strategies


Our consulting team can conduct a market scan in your service territory to reveal key market players and opportunities for partnerships

Phase 2: Mapping your route

Your utility is starting to map out an EV strategy to ensure that it’s an integral player. You’re discussing how to handle the grid impacts of more load on your system. You might be developing electric transportation programs for a small number of EVs on the road, but you don’t have a comprehensive plan yet.

Resources to help you make an EV plan

Define your EV strategy and messaging

Research and advisory

The E Source Technology Assessment Service can help you understand EV technologies and their impacts on your customers and the grid


Our consulting team can help you devise a roadmap and go-to-market strategy for EVs, as well as map your customers’ EV journey to ensure that your strategic plan will meet their needs

Phase 3: Accelerating

Your utility is actively building offerings for customers who own an EV and is launching programs to encourage EV adoption. You’re working with regulators and figuring out which customers to target for these initiatives.

Resources to help you move forward

And if you’re a member of the E Source Business Marketing or Residential Marketing Service, you can access these additional resources, respectively:

Refine your EV programs and customer outreach

Research and advisory

The E Source Distributed Energy Resource Strategy Service can help you benchmark your current program against other EV programs to reveal opportunities for enhancement


Using design thinking and ethnographic research technique, our consulting team can help you advance your campaign strategies with messages that are tailored to the right customers, and we’ll help you create a robust implementation strategy

Data science

With E Source OneInform, you can build and match the right programs with the right participants in a distributed grid environment, using the power of our data science services to capture a deep understanding of how individual customers can engage with the utility to optimize program outcomes

Phase 4: Cruising

Your utility is ahead of the curve and fine-tuning its EV adoption strategy and existing programs. You’re continuing to try to forecast grid impacts from increased EV adoption and EV charging.

Resources to help you stay ahead of the curve

Fine-tune your EV adoption strategy and forecast grid impacts


Our consulting team can help ensure that your EV infrastructure is built to enhance EV charging resiliency during natural disasters

Data science

The E Source EV4Sight consortium provides members with ongoing insights into electric vehice charging patterns; analysis of factors that influence EV charging behavior; and impacts of load growth at the national, state, service-territory or distribution-feeder level

Meet our experts

Luke Beckett

Decarbonization, Distributed energy resources (DERs), Demand-side management (DSM), End-use and emerging technology topics

See bio

Rachel Cooper

Customer satisfaction, Customer transactions, Electric vehicles (EVs), Segmentation, Voice of the customer (VOC), Voice of the utility (VOU)

See bio

Steven Day

Electric vehicle (EV) programs, Electrification, Electric vehicle supply equipment (EVSE), Hybrid vehicles and plug-in hybrid electric vehicles (PHEVs)

See bio

Will Gifford

Data science, Customer personas, Time-of-use (TOU) pricing programs, Electric vehicles (EVs), Evaluation, measurement and verification (EM&V)

See bio

Michael Hartnack

Renewable energy, Demand-response (DR) programs, Electric vehicles (EVs)

See bio

Jesse Hitchcock

Low- or moderate-income customers, Electric vehicle (EV) programs, Retrofit programs, Provincial policies, Electric vehicles (EVs)

See bio

Bryan Jungers

Electrification, Renewable energy, Emerging technology programs, Electric vehicles (EVs)

See bio

Adam Maxwell

Communications, Demand-side management (DSM), Electric vehicles (EVs), Solar technology, Design thinking, Product development, Strategy

See bio

Lisa Schulte

Chat, Customer engagement, Customer experience, Customer satisfaction, Customer transactions, Voice of the customer (VOC), Mobile interactions

See bio

Ready to embark on your electric transportation journey or take the next step with your EV strategy?

Provide your email address and we’ll schedule a time to discuss your needs.