Rachel Cooper is responsible for strategic planning, account engagement, team management, and project execution. She manages and oversees the market research studies conducted at E Source and works collaboratively across the research department to publish data and findings, with one goal in mind: to help E Source members better understand and interact with their own customers. Rachel has led the development of successful and groundbreaking software, data analytics, and market research products during her 11 years with E Source. And she brings more than 20 years of market research experience to E Source, previously having managed omnibus resident and policy surveys for local governments throughout the US. She earned a BA in sociology from South Dakota State University and an MA in clinical sociology from the University of Northern Colorado. She also holds a Insights Professional Certification (IPC) from the Insights Professional Certification Board for the Insights Association.

Content by this author

Channels, goals, and resources: Highlights from the 2021 Social Media Survey

Rachel Cooper, Cory Coggins
July 30, 2021

The E Source 2021 Social Media Survey uncovered the social media strategies, support structures, and approaches to content creation of nearly 30 utilities. In this summary of some key results, learn about the goals utilities have for social media and how they organize their social media efforts.

Use microtargeting techniques to achieve your energy-efficiency goals

Rachel Cooper
June 25, 2020

COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.

Top 10 customer-preferred utility website features

Abbas Madad, Heather Hilgenkamp, Laura Ruff Agard, Rachel Cooper
December 11, 2019

Which website features are most important to residential customers? Do preferences differ by electronic device? We’ve created an at-a-glance reference of the top customer-preferred utility website features for desktop, laptop, mobile device, and tablet.

What type of customers have DER technologies?

Rachel Cooper, Laura Ruff Agard, Alanya Schofield, Courtney Welch
December 11, 2018

Through the 2018 E Source Residential DER Customer Market Research, we asked customers in the US and Canada about their distributed energy resource (DER) technologies and their interest in them. From this, we developed 12 DER technology customer personas to consider during your portfolio design.

How do residential customers typically pay their bills?

Laura Ruff, Rachel Cooper
July 2, 2018

Curious as to how residential customers prefer to pay their bills with other service providers? Our report, which uses data from the Claritas Technology Behavior Track and Energy Behavior Track studies, looks into the channels customers use to pay their electric, Internet, TV, and phone bills.