Rachel Cooper is responsible for strategic planning, account engagement, team management, and project execution. She manages and oversees the market research studies conducted at E Source and works collaboratively across the research department to publish data and findings, with one goal in mind: to help E Source members better understand and interact with their own customers. Rachel brings 20 years of market research experience to E Source, previously having managed omnibus resident and policy surveys for local governments throughout the US. She earned a BA in sociology from South Dakota State University and an MA in clinical sociology from the University of Northern Colorado. She also holds a Professional Researcher Certification (PRC) from the Professional Researcher Certification Board for the Insights Association.

Content by this author

Use microtargeting techniques to achieve your energy-efficiency goals

Rachel Cooper
June 25, 2020

COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.

Top 10 customer-preferred utility website features

Abbas Madad, Heather Hilgenkamp, Laura Ruff Agard, Rachel Cooper
December 11, 2019

Which website features are most important to residential customers? Do preferences differ by electronic device? We’ve created an at-a-glance reference of the top customer-preferred utility website features for desktop, laptop, mobile device, and tablet.

What Canadian Customer Insights Does E Source Offer?

Luke Currin, Rachel Cooper
December 10, 2018

Which of your customers want an electric car? What are their communication preferences and online behaviors? The E Source Canadian Residential Customer Insights Center answers these questions and many more. Join this web conference to learn what consumer insights you can access through this tool.

How Do Residential Customers Typically Pay Their Bills?

Laura Ruff, Rachel Cooper
July 2, 2018

Curious as to how residential customers prefer to pay their bills with other service providers? Our report, which uses data from the 2017 Claritas Technology Behavior Track and Energy Behavior Track studies, looks into the channels customers use to pay their electric, Internet, TV, and phone bills.

Using Data to Drive Your Business Customer Marketing Decisions

Luke Currin, Rachel Cooper
May 29, 2018

The E Source Business Customer Insights Center uncovers insights about US business customers' energy-related priorities, preferences, and interests. During this web conference, we'll reveal the tool's newest updates and present some intriguing data trends.