Rachel Cooper, associate director of the market research team at E Source, is responsible for strategic planning, account engagement, team management, and project execution. She manages and oversees the market research studies conducted at E Source and works collaboratively across the research department to publish data and findings, with one goal in mind: to help E Source members better understand and interact with their own customers. Rachel brings more than 15 years of market research experience to E Source, previously having managed omnibus resident and policy surveys for local governments throughout the US. She earned a BA in sociology from South Dakota State University and an MA in clinical sociology from the University of Northern Colorado. She also holds a Professional Researcher Certification (PRC) from the Professional Researcher Certification Board for the Insights Association.

Content by This Author

What Canadian Customer Insights Does E Source Offer?

Luke Currin, Rachel Cooper
December 10, 2018

Which of your customers want an electric car? What are their communication preferences and online behaviors? The E Source Canadian Residential Customer Insights Center answers these questions and many more. Join this web conference to learn what consumer insights you can access through this tool.

How Do Residential Customers Typically Pay Their Bills?

Laura Ruff, Rachel Cooper
July 2, 2018

Curious as to how residential customers prefer to pay their bills with other service providers? Our report, which uses data from the 2017 Claritas Technology Behavior Track and Energy Behavior Track studies, looks into the channels customers use to pay their electric, Internet, TV, and phone bills.

Using Data to Drive Your Business Customer Marketing Decisions

Luke Currin, Rachel Cooper
May 29, 2018

The E Source Business Customer Insights Center uncovers insights about US business customers' energy-related priorities, preferences, and interests. During this web conference, we'll reveal the tool's newest updates and present some intriguing data trends.

Using Data to Drive Your Residential Customer Marketing Decisions

Luke Currin, Rachel Cooper
May 15, 2018

During this web conference, we'll unveil the latest updates to the E Source Residential Customer Insights Center and present intriguing data trends about US residential customers' energy-related priorities, preferences, and opinions.

Educating US Customers About the Benefits of HEM

Rachel Cooper
April 23, 2018

US utilities have an opportunity to educate customers who are interested in home energy management (HEM) on the potential benefits of the smart home, including the ability to monitor and reduce their energy use. Our infographic explains which customers to target and how to reach them; check it out!