Leadership

Dave Perotti is the CEO of E Source. He has extensive experience leading management teams and companies to grow and scale their respective companies to provide increased value to clients and shareholders. Dave’s experience throughout his career has been at the nexus of B2B service, technology, and data. Prior to becoming CEO, he served as chairman of the E Source board since 2019 and as an operating partner for Align Capital Partners. Previous roles include CEO of eRecruit, a high-growth private equity–backed software-as-a-service (SaaS) company; several senior roles at Electronic Data Systems, including as a member of the Global Operating Committee; and various other management and board of director roles.

Matthew Burks is the chief strategy officer, overseeing new product development, strategic partnerships, and corporate strategy for E Source. He has years of experience advising North America’s largest utilities on the connections between energy, technology, society, and policy. Matthew is an industry thought leader in the rapidly evolving electric and gas utility sectors, with a vision for innovating energy-related products and services and an extensive knowledge of customer experience. He focuses a behavioral lens on energy consumers and takes a holistic view of utility markets, disruptive technologies, and new business models.

Michael Carter oversees the E Source subscription products and is responsible for the company’s growth and strategic direction. Over 25 years of experience in the energy industry has given Michael deep expertise in energy markets, electric power generation, power market analysis, renewable power, sustainability, and the transition to a low-carbon economy. He regularly acts as an adviser and board member to industry-focused businesses and start-ups. Before joining E Source, he served as chief revenue officer for Energy Acuity and division head of SNL Energy.

Tom Martin is the vice president of commercialization for E Source Data Science. He’s a key partner to E Source clients in demonstrating how data science solutions can help solve their challenges. Prior to this role, Tom served as managing director of Data Science at TROVE, and he led the implementation of new technology and analytics at PG&E to reduce the company’s operational costs, improve safety, and increase grid reliability.

Cheryl Stookes is an accomplished sales and marketing professional with 20 years of experience in B2B technology sales in Canada and the US at Softchoice, SHI, Lenovo, and AWS. In her previous role at Softchoice, she led all marketing and partner program functions while managing demand generation, portfolio marketing, communications, and digital. Cheryl is a passionate advocate for inclusion, diversity, and equity. In October 2020, she published her debut book, The Token Woman: A Guide to Thriving as a Female Leader in Sales, to empower other women leaders in the industry. She’s an adviser to the WIT (Women in Technology) network, a global nonprofit.

Dr. Adam Stotz is the chief technology officer at E Source, where he directs the strategic design, management, and implementation of the company’s product technology infrastructure. He’s obsessed with making data useful by incorporating predictive data science into his leadership. Before joining E Source, Adam was a principal research scientist at CUBRC, a leading data science research and development firm, where his team delivered predictive-analytics solutions for the US defense and intelligence communities.

Marnie Urbach, SPHR, SHRM-SCP, has more than 20 years of experience leading human resource teams at growth organizations. Throughout her career she has supported businesses in all essential HR functions, including benefits, recruitment, compensation, performance management, employee relations, and more. She has played an instrumental role in post-acquisition HR integration activities. Marnie joined E Source in 2021 and previous roles include human resources director with The Stepping Stones Group, Tecomet, Inc., and VisionTEK.

Jonathan Willcox, CPA, is the chief financial officer. As an active member of the Buffalo startup community, he has been a judge for Ignite Buffalo, an organizer for Techstars’ Buffalo Startup Weekend, and an adviser to startups and seed funds. Jonathan serves as the board treasurer of Westminster Economic Development Initiative, board treasurer of Field and Fork Network, and board member of Niagara University Accounting Advisory Board. He’s the former chair of the New York State Society of CPAs Buffalo Chapter Technology Committee.