The E Source Residential Customer Insights Center is an easy-to-use online analysis tool that allows you to gather information about your residential customers’ energy-use patterns and trends, behavior, attitudes toward conservation, program needs, and channel preferences. These insights can inform your strategies for educating customers about programs and services, and they can help you target your customers with the right utility programs using the most appropriate messages delivered via the most effective communication channels.

The data are drawn from the Claritas Energy Behavior Track survey of approximately 32,000 US residential customers, which is typically conducted annually in partnership with E Source.

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What you get

With the Residential Customer Insights Center, you’ll get information on:

  • Customers’ attitudes and behaviors around conservation and emerging technologies
  • Which customers are most likely to participate in your demand-side management programs
  • What customers perceive as barriers and reasons to participate in programs
  • Which appliances, equipment, and technologies customers are using
  • Customer satisfaction and their perceptions of your utility brand
  • Customers’ communication preferences and online interactions

Sample insights from the survey

Communicating about data centers is a pressing challenge for utilities. But how do customer really feel about data centers?

To find the answer, we looked at data from the Claritas Energy Behavior Track survey. Get more details by reading our Marketing and Communications quick hit What are customers’ opinions about data centers in their communities?

Methodology

The data are drawn from Claritas Energy Behavior Track annual surveys, conducted in partnership with E Source, in which approximately 32,000 residential customers in the US are surveyed on a variety of energy-related topics. Leading providers of survey sampling solutions recruited the participating households, including harder-to-reach populations.

Fieldwork quotas were set up for the sample selection of each survey to ensure that the sample was representative of the national population. A post-fieldwork weighting scheme was applied using geographic and demographic data. Demographic inputs included in the weighting process were age, household income, presence of children, and homeownership.

Survey results

How utility bills affect customer satisfaction and affordability How do customers feel about renewable energy? Do residential customers recommend demand-side management programs? What utility attributes are driving residential customer satisfaction? 2025 residential customer insights: Utility energy efficiency and demand response products, programs, and services Do residential customers think their utility services are affordable? How residential utility customer perceptions changed in 2025 The top national drivers of utility CSAT in 2024 Use budget-billing programs to help customers manage high bills How do residential customers typically pay their bills?

If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.