In 2017, E Source conducted a survey of Canadian residential customers to learn about their energy-use patterns and trends, behavior, attitudes toward conservation, program needs, and channel preferences. Our analysis of the data will help you align your marketing plans with the needs and expectations of customers.
What You Get
With the Canadian Residential Insights Survey, you’ll get information on:
- Customers’ attitudes toward and behaviors around conservation and emerging technologies
- Which customer segments are most likely to participate in your demand-side management programs
- Customer satisfaction and their perceptions of your utility brand
- Customers’ communication preferences and online interactions
This survey includes approximately 2,000 Canadian residential customers. The 2017 study was conducted online and E Source designed the survey, collected the data, and analyzed the results. We utilized population hard quotas in order to reflect each province’s share of households in the total survey area. We also applied a post-survey weighting scheme as well as soft quotas for gender, age, and income.
If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, you may contact us for information on membership to pertinent E Source services.