Utility marketing and communications teams must develop and manage their corporate brand while ensuring that all communications have a voice, look, and feel that’s consistent with your brand. The E Source Utility Branding Survey collects information on brand resources, development, communications, and measurement. Our analysis of industry trends will help you improve your overall brand strategy.

What you’ll learn

We’ll explore:

  • Resources: How utilities staff their brand-related work and what their budgets are
  • Development: How utilities conceptualize their brand and determine brand vision
  • Communications: How utilities deliver their brand through routine outbound communications and larger brand campaigns
  • Measurement: How utilities measure customers’ perceptions of their brand and use that data to prioritize brand investments

What you’ll get

Members of the E Source Corporate Communications Service will have access to our key survey findings and trends, as well as content derived from this analysis. Survey participants who don’t subscribe to the E Source Corporate Communications Service will receive access to the summary report.


We’re not currently accepting study participants. If you’re interested in participating in the next study, please contact us.

Study results

If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.