Utility marketing and communications teams must develop and manage their corporate brand while ensuring that all communications have a voice, look, and feel that’s consistent with your brand. The E Source Utility Branding Survey collects information on brand resources, development, communications, and measurement. Our analysis of industry trends will help you improve your overall brand strategy.
What you’ll learn
- Resources: How utilities staff their brand-related work and what their budgets are
- Development: How utilities conceptualize their brand and determine brand vision
- Communications: How utilities deliver their brand through routine outbound communications and larger brand campaigns
- Measurement: How utilities measure customers’ perceptions of their brand and use that data to prioritize brand investments
What you’ll get
Members of the E Source Corporate Communications Service will have access to our key survey findings and trends, as well as content derived from this analysis. Survey participants who don’t subscribe to the E Source Corporate Communications Service will receive access to the summary report.
We’re not currently accepting study participants. If you’re interested in participating in the next study, please contact us.