Since 2010, E Source has been conducting an online survey of utilities’ social media efforts to help inform the industry on social media strategy, design, and implementation, as well as to determine social media trends and common practices. This survey polls leaders in utility social media on a variety of topics, including:
Channels and audience
Uses and goals
Policies and other documentation
Digital strategy
Staffing and budgets
Metrics and reporting
State of the industry
Lessons learned
Participation
We’re looking for those responsible for social media strategy and implementation at their organization. The 2018 survey is closed. If you’d like to participate in the next study, fill out the form below.
Methodology
The Social Media Survey is a biennial survey that gathers data from North American electric and gas companies. Survey questions are based on input from social media leaders, frequent Ask E Source inquiries related to utility social media efforts, and E Source expertise and knowledge of social media best practices.
Study results
Social Media Survey 2018
Social Media Survey 2016
Social Media Survey 2014
Social Media Survey 2013
Social Media Survey 2012
If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, you may contact us for information on membership to pertinent E Source services.
Example of Social Media Survey findings
