Residential Marketing Service
Most recent content on this topic
E Source Hosts Executive Roundtable for Customer Innovation on April 16 in Boston
Sannie Sieper | March 14, 2019
This press release announces the E Source Executive Roundtable for Customer Innovation, which is being held in Boston on April 16, 2019. This meeting for the executive leadership of utilities’ customer-facing departments will immerse participants in design thinking and ethnographic research.
Press release
What are best practices for marketing paperless billing?
Luke Currin | March 5, 2019
In this answer, we reveal how to overcome customer barriers to paperless billing and showcase a number of examples of effective marketing strategies.
Ask E Source answer
How do you use customer testimonials to promote residential energy-efficiency programs?
Jessica Bailis | January 11, 2021
Testimonials can be an authentic, empathetic, and trust-building tactic for reaching your customers. These utility examples and best practices will help you devise a plan for using testimonials to boost participation in your energy-efficiency programs.
Ask E Source answer
Jim Rogers Innovation Award
Learn more about the Jim Rogers Innovation Award, presented by E Source a utility executive who stands out for their passion for driving the energy industry to be more innovative, environmentally responsible, and customer-centric.
From bill to payment: Improving the customer experience
Melanie Wemple | April 2, 2019
For many customers, billing and payment interactions define the customer experience; it can be the only communication a customer has with their utility. Join us for a one-hour web conference to learn how two utilities are redesigning their billing and payment experiences with the help of E Source.
Online event
E Source announces winners of the 2018 Utility Ad Awards Contest
Sannie Sieper | September 27, 2018
This press release announces the winners of the 2018 E Source Utility Ad Awards Contest.
Press release
Virtual assistants can help utilities find their voice
Essie Snell | August 22, 2018
The market for smart speakers and virtual assistants is booming. For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable as well as the unique marketing and communications opportunities they provide.
Newsletter
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
Joy Herbers | February 26, 2019
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
Report
Voice control changes everything: Why utilities should care about virtual assistants
Essie Snell | August 20, 2018
The market for smart speakers and virtual assistants is booming. For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable as well as the unique marketing and communications opportunities they provide. Learn more in our white paper.
Report
Innovation Showcase: Focus on Blue Pillar
Matthew Burks | August 22, 2018
The third presentation in the Innovation Showcase series of the E Source Utility Innovation Partners Program features the CEO of Blue Pillar. Don't miss this opportunity to learn how Blue Pillar is helping businesses become more energy efficient, resilient, and self-sufficient.
Online event
