Residential Marketing Service
Most recent content on this topic
Total planned DSM spending will decline through 2020
Liza Minor, Rachel Reiss Buckley | July 17, 2018
Utilities have significantly increased demand-side management (DSM) program spending in the past decade, but based on market data found in E Source DSM Insights, we expect overall spending to decrease from 2018 through 2020.
Newsletter
Are we getting utility bill designs all wrong?
Bill LeBlanc | June 13, 2018
Sign up for E Source's upcoming bill redesign web conference on June 26, 2018, to learn how to better design your utility bill to serve customers' needs. We'll discuss our recent ethnographic market research, customer-centric design-thinking approaches, and more.
Newsletter
Incorporating emerging technologies into your programs
Bryan Jungers | June 21, 2018
Every new technology must cross the “chasm of death” before it can take off and penetrate the market at scale, according to Brian Barnacle of Energy Solutions. Watch this excerpt from the 2017 E Source Forum to learn more about the difficulties and opportunities associated with market development.
Report
Innovation Showcase: Focus on Virtual Peaker
Matthew Burks | June 19, 2018
This second presentation in the Innovation Showcase series of the E Source Utility Innovation Partners Program features Virtual Peaker, a real-time control system in the cloud that operates and optimizes any smart device.
Online event
Radically redesign your utility’s customer bill using design thinking
Bill LeBlanc | June 26, 2018
Through recent ethnographic research, E Source revealed major conflicts between how utilities design their bills and the information customers want. We've transformed the bill redesign process and are looking for utilities to partner with us for their redesign efforts. Sign up to learn more.
Online event
Innovation Showcase: Focus on ConnectDER
Matthew Burks | May 23, 2018
This first presentation in the Innovation Showcase series of the E Source Utility Innovation Partners Program features ConnectDER products, which the company promises will reduce logistical issues during solar and other distributed energy resources installation.
Online event
E Source Utility Ad Awards Contest submission terms
March 5, 2024
Read the submission terms for the E Source Utility Ad Awards Contest.
Using data to drive your residential customer marketing decisions
Luke Currin, Rachel Cooper | May 15, 2018
During this web conference, we'll unveil the latest updates to the E Source Residential Customer Insights Center and present intriguing data trends about US residential customers' energy-related priorities, preferences, and opinions.
Online event
History of lighting: How technological advances and federal regulations shaped the bulb
Monali Mujumdar | April 10, 2018
Since Thomas Edison's incandescent lamp became commercially available more than a century ago, technological advances and federal regulations have shaped lighting's path. Our infographic shows you the journey, including major milestones, where the market is now, and where it's headed.
Report
Customer storytelling: Building empathy through in-context research
Rachel Cooper | March 19, 2018
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.
Report
