Using data to drive your residential customer marketing decisions

Join us as we reveal the latest updates to the E Source Residential Customer Insights Center, an online analysis tool that compiles data from the Claritas Energy Behavior Track annual survey of approximately 32,000 residential customers in the US (conducted in partnership with E Source). During this web conference, we’ll review the tool’s newest capabilities and present some intriguing data trends.

You’ll learn how to:

• Use data from the tool to inform marketing, communications, and program-planning decisions
• Compare customer responses from your service territory with responses from other utility service territories
• More effectively utilize the tool if you’re already a user

Speakers:

Luke Currin, Senior Manager, Marketing and Communications, E Source
Rachel Cooper, Lead Analyst, Market Research, E Source

For more information about attending this event, please email us or call 1-800-ESOURCE (1-800-376-8723).