Residential Marketing Service
Most recent content on this topic
What does the future of the utility industry look like?
Wayne Greenberg | December 11, 2019
At the 2019 E Source Forum, we tackled some of the biggest issues facing utilities today, and we invited a few big names to the stage to share their views and, hopefully, spur our utility audience to action with an eye toward the future.
Newsletter
Designing incentives and technology roadmaps for beneficial electrification
Ryan Odell | December 3, 2019
You've heard about the benefits of electrification to utilities, customers, and the environment. Now join us for the second web conference in our two-part series to learn about the incentives, economic tests, and technologies that can support your beneficial-electrification efforts.
Online event
What can storytelling do for your brand and business?
Luke Currin | December 11, 2019
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
Report
Who cares about climate? Your customers do, and they want you to care too
Bill LeBlanc, Wayne Greenberg | November 21, 2019
In these videos from our 2019 E Source Forum keynote, Yale's Dr. Anthony Leiserowitz discusses climate change trends, knowledge, attitudes, and more. Then, Xcel Energy's Alice Jackson shared why her utility has committed to an 80% reduction in carbon emissions by 2030 and a 100% reduction by 2050.
Report
Why and how you should pursue beneficial electrification
Ryan Odell | November 12, 2019
If done correctly, electrification can reduce carbon, lower rates and costs for consumers, and make the grid run more efficiently. Join us for the first web conference in our two-part series to learn why it's important to pursue a beneficial electrification strategy and how to do it right.
Online event
E Source Announces Winners of the 2019 Utility Ad Awards Contest
Sannie Sieper | September 18, 2019
This press release announces the winners of the 2019 E Source Utility Ad Awards Contest.
Press release
6 Must-Attend Sessions at This Year's E Source Forum
Jeff Stoermer | August 14, 2019
At the 2019 E Source Forum, we'll be hosting innovative sessions in six topical tracks that represent the most pressing subjects in today's energy industry: account management, customer experience, demand-side management, distributed energy resources, marketing and communications, and technology.
Newsletter
E Source Announces Recipient of Jim Rogers Innovation Award
Sannie Sieper | July 23, 2019
This press release announces the recipient of the 2019 Jim Rogers Innovation Award: Anne Pramaggiore, senior executive vice president and CEO of Exelon Utilities.
Press release
The importance of an electrification roadmap
Bryan Jungers | July 17, 2019
Developing an electrification roadmap is an important first step in advancing any utility electrification initiative. Without a roadmap, it can be difficult to keep track of your progress, see where you're headed, and decide how you should communicate your progress internally and externally.
Newsletter
How are utilities encouraging water conservation awareness?
Jessica Bailis | September 4, 2019
Wondering how to get your residential customers to save water? In this Ask E Source answer, we highlight several clever approaches, including those from SRP, Fort Collins Utilities, and Minnesota Energy Resources. We also include social media posts and utility web pages that will inspire you.
Ask E Source answer
