Residential Marketing Service
Most recent content on this topic
E Source launches OneInform to help utilities drive the next generation of customer programs
Sannie Sieper | March 9, 2021
This press release announces the launch of E Source OneInform, a new suite of machine-learning tools designed to revolutionize the way utilities manage and develop customer programs.
Press release
How utilities can accelerate the EV revolution
Sara Patnaude | March 15, 2021
Currently, less than 3% of households own an electric vehicle (EV). But what can utilities do to accelerate EV adoption? We think approachable advertising and strategic segmentation are the best places to focus your EV efforts.
Newsletter
Connect with utility customers like they’re an audience of one
Rachel Buckley | November 19, 2020
During COVID-19, utilities have the unique opportunity to improve how they engage with customers in a more personal and proactive way. Utilities can use quantitative and qualitative data to understand their customers as individuals—or as an audience of one—and predict which actions they’ll take.
Newsletter
What utilities can do to improve energy equity
Laura Beausire | December 15, 2020
Traditionally, utilities have approached customers as equals, offering them one-size-fits-all solutions. But equality doesn’t equal fairness. You need to be offering tailored solutions to your customers to improve energy equity. Learn how in this report.
Report
E Source brings acquired brands under its umbrella, expands data science and consulting offerings for utilities and cities
Sannie Sieper | October 1, 2020
Utility-focused data science company E Source introduces its new logo and website, designed to bring its newly acquired companies under the E Source brand.
Press release
Top-notch smart city planning: Ruston’s holistic, inclusive, and digital results
Nicole Pennington | September 17, 2020
Many communities are interested in taking steps toward becoming an efficient and sustainable smart city, but the overwhelming technology options on the market today may be holding them back. During this webinar, we walked through one city's approach.
Online event
The electrification framework that benefits customers, the grid, and the planet
Luke Currin, Steven Day, Bryan Jungers, Bill LeBlanc, Ryan Odell, Jay Stein, Tim Stout, Kevin Andrews, Gabe Cuadra | September 8, 2020
Electrification is the increased adoption of electric end-use technologies. Utilities and governments see electrification as a way to reach their energy, climate, and sustainability goals. This E Source white paper can help organizations develop electrification strategies that benefit everyone.
White paper
E Source announces winners of the 2020 Utility Ad Awards Contest
Sannie Sieper | September 8, 2020
This press release announces the winners of the 2020 E Source Utility Ad Awards Contest. We recognized this year’s top utilities for creativity as well as demonstrated success in areas such as increased brand awareness, website traffic, and program participation.
Press release
E Source delivers road map to overcome major barriers to adoption of electric vehicles
Sannie Sieper | August 25, 2020
This press release describes the research E Source conducted for the Colorado Energy Office. The Colorado Electric Vehicle Education and Awareness Roadmap identifies barriers to electric vehicle adoption and highlights messaging strategies that will help the state overcome such hurdles.
Press release
The winners of the 2020 E Source Utility Ad Awards Contest
Jessica Bailis | September 8, 2020
This year, E Source encouraged utilities to submit their most effective and creative marketing campaigns across six categories. Join this web conference as we recognize the winners of the 2020 E Source Utility Ad Awards Contest.
Online event
