Residential Marketing Service
Most recent content on this topic
E Source acquires DEFG to become the leader in equity solutions for utilities
Sannie Sieper | July 14, 2022
This press release announces the E Source acquisition of Distributed Energy Financial Group (DEFG). DEFG is a utility customer research and advisory firm with expertise in low income, equity, and customer experience.
Press release
Delia D. Patterson joins E Source advisory board
Sannie Sieper | June 1, 2022
This press release announces the addition of Delia D. Patterson, senior vice president of Advocacy & Communications and general counsel at the American Public Power Association, to the E Source advisory board.
Press release
Understanding low- and moderate-income customers’ needs through data science and ethnography
Sara Patnaude | May 25, 2022
To best serve low- and moderate-income (LMI) customers, utilities need to understand them at a granular level. Data science and ethnography can help us treat LMI customers as an Audience of One so we can develop holistic, equitable solutions that will address the root causes of LMI challenges.
Newsletter
Design emails and newsletters your customers will read
Lisa Schulte | May 26, 2022
Customers want emails from you but how can you make sure your emails stand out in their overflowing inboxes? Learn the best ways to design engaging emails and newsletters, see utility examples from E Source Energy AdVision, and benchmark your performance against Questline’s energy industry data.
Report
The three Ps of outage management: Prevention, prediction, and proactive communication
Sara Patnaude | April 27, 2022
Through data science and machine learning, there’s a better way to get ahead of outages and manage risk. We call it the three Ps of outage management: prevention, prediction, and proactive communication.
Newsletter
Why energy equity is a win-win for utilities, cities, and customers
Jeremy Fischer | April 14, 2022
In this episode of PowerTalking, Dr. Tony Reames, senior adviser of energy justice at the US Department of Energy, and Ben Nathan, lead analyst for E Source Customer Energy Solutions, discuss how energy equity can benefit utilities, cities, and their customers.
Podcast
E Source 2022 Utility Ad Awards Contest is now open
Sannie Sieper | April 11, 2022
This press release announces the launch of the 2022 E Source Utility Ad Awards Contest. The annual contest recognizes and rewards creative excellence in utility advertising and is open to any electric, gas, or water utility located in the US or Canada.
Press release
Treat customers as an Audience of One to maximize program success
Sara Patnaude | March 23, 2022
Utilities are evolving how they view and understand customers. We’ve come a long way from calling customers ratepayers and are on the journey to an Audience of One approach. Learn how E Source can help you match the right offer to the right customer at the right time to maximize adoption.
Newsletter
The energy equity framework that benefits customers, utilities, and underserved communities
Jesse Hitchcock, Liza Minor, Ben Nathan, Vince Ruggeri, Amy Schmidt, Sarah Baker, Miriam Stein | March 10, 2022
Diversity, equity, and inclusion isn’t a new concept for utilities, but there is a new energy equity movement sweeping the utility industry. In this white paper, we present our energy equity framework that will benefit customers, utilities, and underserved communities.
White paper
E Source acquires AAC Utility Partners to help utilities accelerate their transformation to digital, data-driven organizations
Sannie Sieper | January 4, 2022
This press release announces the acquisition of AAC Utility Partners, a leader in CISs and other critical operational systems. With this acquisition, E Source can now partner with utilities to successfully deliver operational systems and fully leverage the cloud and predictive data science.
Press release
