Residential Marketing Service
Most recent content on this topic
How do you educate utility customers about energy efficiency?
Shelby Kuenzli, Laura Gardner | August 5, 2020
From model homes showcasing the latest efficiency technologies to community events, exhibits, website articles, social media posts, and statewide school curricula, utilities use old-school and new-school methods to teach customers about energy efficiency.
Ask E Source answer
E Source expands data science and AI capabilities with acquisition of StrategyWise
Sannie Sieper | July 20, 2020
This press release announces the E Source acquisition of artificial intelligence (AI) and machine-learning company StrategyWise, the latest in a series of investments over the past year designed to expand E Source’s data science and AI capabilities.
Press release
What COVID meant, and means, for home upgrades in 2021
Liza Minor | May 3, 2021
According to the 2021 E Source COVID-19 Residential Survey, at least 10% of respondents have delayed a home upgrade because of the pandemic, but 25% of respondents said they’ll make at least one upgrade in 2021. This report helps you convert those customers into program participants.
Report
E Source and Claritas join forces to help energy and water companies create more-powerful marketing campaigns through superior customer data
Sannie Sieper | June 10, 2020
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
Press release
Use microtargeting techniques to achieve your energy-efficiency goals
Rachel Cooper | June 25, 2020
COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.
Online event
E Source announces 2020 Utility Ad Awards Contest
Sannie Sieper | April 29, 2020
This press release announces the opening of the 2020 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
Press release
What utilities can do to positively affect their communities post-COVID-19
Jeffrey Daigle | April 21, 2020
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
Newsletter
What’s your utility doing for customers, employees, and your community during COVID-19?
Joy Herbers | April 10, 2020
We’re tracking utilities’ responses to COVID-19. You’ve been doing a lot to communicate with, protect, and support your customers, employees, and community. You’re moving fast and we’re missing some admirable efforts. Add your goodwill to this public spreadsheet. And see what your peers are doing.
Report
E Source adds predictive data science expertise through acquisition of TROVE
Sannie Sieper | February 11, 2020
This press release announces the E Source acquisition of TROVE Predictive Data Science, which delivers data-driven artificial intelligence solutions for utilities’ customer- and infrastructure-related challenges.
Press release
