Residential Marketing Service
Most recent content on this topic
The low- and moderate-income customer energy assistance journey
Ben Nathan | April 23, 2025
Join us to learn about this landmark, energy assistance LMI customer journey mapping multiclient study, its key findings, and recommendations.
Online event
What do your residential customers think about electrification?
Liza Minor, Paige Martin Cox | October 29, 2024
The E Source Residential Electrification Survey explores customer interest, readiness, and knowledge around electrification technologies. Learn what homeowners think about fuel-switching, what they understand about electrification, and what motivates them to buy new technologies.
Ebook
E Source Forum 2025
October 6, 2025
Learn more and register for the 2025 E Source Forum.
In-person event
Use data and collaboration to ensure the success of your crisis communications plan
Luba Abrams | March 26, 2024
With storms becoming more prevalent and severe, teams must collaborate to deliver accurate and prompt communications to customers, but it can be challenging to coordinate the flow of information. We explain how solutions from E Source Data Science and the Corporate Communications Service can help.
Report
Which customers are likely to buy an EV within the next five years?
Paige Martin Cox | April 25, 2024
Utilities need to know more about future EV buyers to design effective marketing campaigns that reach them. Our latest report delivers insights on the next wave of EV buyers.
Report
How to communicate to customers about wildfire risk and prevention
Liza Minor, Tom Lienhard | March 7, 2024
Learn how you can improve customer experience and reduce wildfire risk by openly communicating with your customers about your utility’s wildfire safety plans. Show customers what you’re doing to prevent fires and empower customers to do their own wildfire mitigation and preparation.
Report
Key highlights and memorable moments from the 2023 Forum
Sara Patnaude | December 12, 2023
The engagement and enthusiasm that was seen at the E Source Forum 2023 reaffirmed our industry’s dedication to continuous improvement and customer-centric innovation. In case you missed it, here are some highlights from the event.
Newsletter
How can residential customers lower their winter heating bills?
Joshua Sorensen, Robbie Johnson | November 27, 2023
We offer tips on how residential customers can lower their energy use and save money on heating this winter. We cover measures that customers can do themselves to keep heat in and the cold out. And we list other measures that contractors can do for them.
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