Residential Marketing Service
Most recent content on this topic
Do this, not that, to create a positive experience for customers on your utility solar website
Alanya Schofield | December 13, 2017
Struggling to reach residential customers with your solar information? Check out our e-book, with data from our 2017 Utility Solar Website Benchmark, for some examples of what you should and shouldn't do to design and market your solar website.
Ebook
Utility websites are becoming more user-friendly, mobile-optimized according to a 2017 E Source study
Kym Wootton | August 1, 2017
This press release announces the top-ranked websites in the E Source Review of North American Electric and Gas Company Residential Websites: 2017.
Press release
E Source Innovation in Customer Design Awards
Learn more about the E Source Innovation in Customer Design Awards.
Do customers understand their utility bill? Do they care? What utilities need to know
Bill LeBlanc | January 21, 2016
Learn how clearer bill communications and education around energy terminology can engage customers in energy usage.
Newsletter
E Source Releases DSM Industry Benchmarking Report
Kym Wootton | November 4, 2015
This press release announces the release of the 2014 DSM Achievements and Expenditures benchmark.
Energy AdVision
This robust database will change the way you develop your marketing campaigns. This first-of-its-kind, interactive, searchable database allows you to examine over 8,500 utility advertisements for all types of products, programs, and services.
Innovative residential rate design and pricing
January 8, 2016
This E Source market research study provides utilities with critical customer insights as they consider changes to residential rate structures and pricing options.
Omnichannel Survey
E Source assessed the omnichannel efforts of the utility industry across eight customer-facing channels. Our survey looks at the health and integration of those channels from a representative sample of US and Canadian residential customers and their utilities. E Source members can view the results.
Customer engagement through smart meter portals
Beth Hartman, Bill LeBlanc | February 2, 2015
The key to customer engagement in smart meter data is presenting this information effectively, which can be done through website portals that are compelling, actionable, and available on customers’ preferred communications channels.
White paper
Apples and oranges: Aggregating data from electricity-conservation programs
Bryan Jungers, Tim Stout | March 7, 2014
E Source has been collecting information about demand-side management (DSM) program performance to answer powerful questions about the industry as a whole. We're addressing big-picture questions about our industry by taking a data-driven approach to industry analysis and benchmarking.
White paper
