Corporate communications
Most recent content on this topic
Taking a stance: How carbon-free commitments affect your brand and your business
Shelby Kuenzli | January 8, 2020
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Report
What can storytelling do for your brand and business?
Luke Currin | December 11, 2019
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
Report
Why and how you should pursue beneficial electrification
Ryan Odell | November 12, 2019
If done correctly, electrification can reduce carbon, lower rates and costs for consumers, and make the grid run more efficiently. Join us for the first web conference in our two-part series to learn why it's important to pursue a beneficial electrification strategy and how to do it right.
Online event
E Source Announces Winners of the 2019 Utility Ad Awards Contest
Sannie Sieper | September 18, 2019
This press release announces the winners of the 2019 E Source Utility Ad Awards Contest.
Press release
7 steps for building your utility’s content strategy
Joy Herbers, Dannah Moore | March 16, 2023
Content strategy guides how you create and manage content to meet customer needs and support business objectives. You can produce content without a strategy, but it will be inconsistent and without purpose. To build and mature your utility’s content strategy, we recommend taking these seven steps.
Report
Are utilities giving employees brand-affiliated social media handles?
Luke Currin
We look at data from the E Source 2016 Social Media Survey and highlight what types of employees have brand-affiliated handles for social media outreach.
Ask E Source answer
E Source announces 2019 Utility Ad Awards Contest
Sannie Sieper | April 8, 2019
This press release announces the opening of the 2019 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
Press release
How can you communicate support for solar while being realistic about its costs?
Jessica Bailis
Is there a way to tout your utility's support for solar without turning customers off by explaining the overall system costs? We share insights from our research into customer perceptions of their utility's support for solar, solar website best practices, and what messages resonate with customers.
Ask E Source answer
E Source announces winners of the 2018 Utility Ad Awards Contest
Sannie Sieper | September 27, 2018
This press release announces the winners of the 2018 E Source Utility Ad Awards Contest.
Press release
Embrace empathy in utility bill communications
Joshua Sorensen, Hailey Walker, Paige Martin Cox | December 6, 2023
By understanding customers’ emotions at different billing touchpoints, your team can better communicate about high bills, rate increases, and billing assistance programs. In this report, we offer tips to create more-empathetic messaging in bill communications to low- and moderate-income customers.
Report
