Empathy and energy: A frank discussion with crisis communications experts

During the coronavirus pandemic, customers are hearing more and more messages that fit into the category of crisis communications. You need to get your utility’s crisis communications messaging right to make sure it cuts through the noise your customers are hearing. Join us for a panel discussion with crisis communication experts.

You’ll learn:

• The most important messages your utility should communicate during COVID-19
• How to craft messages that will be salient over the long term
• Which channels customers are looking to for these messages

Moderators:
Bill LeBlanc, Chief Instigation Agent, E Source
Luke Currin, Associate Director, Customer Engagement Solutions, E Source

Speakers:
Dr. Andi O’Conor, Speakcoach
Matt Mosley, Dovetail Solutions
Maria Hartshorne, MTR Communications

Who should attend:

Any utility professional who is interested in crisis communications during COVID-19. Please note, this topic is usually covered by the E Source Corporate Communications Service, but due to the global health crisis, we’re opening this event to all utility professionals.
For more information about attending this event, please email us or call 1-800-ESOURCE (1-800-376-8723).