Corporate communications
Most recent content on this topic
8 storytelling frameworks for utilities
Hailey Walker | September 30, 2022
Storytelling is an important tool to help your utility connect with its residential and business customers’ values, senses, and emotions. Use these eight frameworks to get started.
Ebook
Announcing the winners of the E Source 2022 Utility Ad Awards Contest
Sannie Sieper | September 15, 2022
This press release announces the winners of the 2022 E Source Utility Ad Awards Contest. E Source recognized winners for generating impressive results in brand awareness, website traffic, and program participation, while maintaining an innovative design.
Press release
Utility Ad Awards Contest winners 2021
September 15, 2022
View the winners of the 2021 E Source Utility Ad Awards Contest.
E Source Forum 2022 is prepared to Empower the Sustainable Utility
Sannie Sieper | August 3, 2022
This press release highlights the 35th anniversary of the E Source Forum and announces the two keynote speakers: Jennifer Montague, senior vice president and chief customer officer of NiSource, and Quinn Parker, founder and CEO of Encolor.
Press release
Design emails and newsletters your customers will read
Lisa Schulte | May 26, 2022
Customers want emails from you but how can you make sure your emails stand out in their overflowing inboxes? Learn the best ways to design engaging emails and newsletters, see utility examples from E Source Energy AdVision, and benchmark your performance against Questline’s energy industry data.
Report
How to tell customers you’re increasing rates without losing their trust
Angelica Pereira, Dannah Moore | February 13, 2025
With the cost of energy rising, it’s time to rethink your rate communication strategy so you can offer customers proactive communications before rate increases show up on their bills. Communicate the news clearly and directly, and frame it as a story where your customers play a leading role.
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E Source 2022 Utility Ad Awards Contest is now open
Sannie Sieper | April 11, 2022
This press release announces the launch of the 2022 E Source Utility Ad Awards Contest. The annual contest recognizes and rewards creative excellence in utility advertising and is open to any electric, gas, or water utility located in the US or Canada.
Press release
The energy equity framework that benefits customers, utilities, and underserved communities
Jesse Hitchcock, Liza Minor, Ben Nathan, Vince Ruggeri, Amy Schmidt, Sarah Baker, Miriam Stein | March 10, 2022
Diversity, equity, and inclusion isn’t a new concept for utilities, but there is a new energy equity movement sweeping the utility industry. In this white paper, we present our energy equity framework that will benefit customers, utilities, and underserved communities.
White paper
E Source Energy AdVision helps utilities craft compelling, award-winning ad campaigns
Sannie Sieper | March 29, 2022
This press release announces the release of the newly redesigned E Source Energy AdVision. It’s now easier than ever for members of the E Source Residential Marketing Service, Business Marketing Service, and Corporate Communications Service to search for and view more than 6,700 utility ads.
Press release
E Source announces 2021 Utility Ad Awards Contest winners
Sannie Sieper | September 30, 2021
This press release announces the winners of the 2021 E Source Utility Ad Awards Contest. E Source recognized winners for generating impressive results in brand awareness, website traffic, and program participation, while maintaining an innovative design.
Press release