Implementing a new business technology is a complex process. It can include several systems—such as advanced metering infrastructure (AMI), a meter data management system (MDMS), a customer engagement platform (CEP), a customer information system (CIS), and a work order management system (WOMS)—and many other intricacies. But communication and education are two factors that heavily influence overall success. A successful technology program must be supported by well-designed communication campaigns, which includes customer engagement and organizational change management activities. The importance of internal and external communication and education about your efforts is often underestimated. Join us to learn how E Source can help your team implement a successful communications strategy.
These vital processes include outlining the program’s benefits and clearly communicating them to internal and external stakeholders. And your utility should conduct training and education sessions, ensuring that all departments understand the technology’s impact and can address customer inquiries in a consistent manner. You’ll need to use multiple channels to reach your entire customer base, including your website, social media, mailed notices, door hangers, brochures, press releases, and participation at community events.
- Key elements to include in a successful communications campaign strategy
- How to integrate organizational change management to ensure a successful communications campaign for technology implementations
- The latest utility customer engagement trends
- Ways to measure the success of communications efforts
Kierra Thomas, Senior Consultant, Technology Planning and Implementation Consulting
Elizabeth Vamos, Senior Consultant, Technology Planning and Implementation Consulting
Nicole Naassan, Senior Vice President, Delivery, Technology Planning and Implementation Consulting
Who should attend:
Anyone responsible for their organization’s marketing or communications strategy and tactics (for example, public information officers, communications or marketing directors, and public relations managers), technology project managers, and change management practitioners who would like to learn effective practices to use for a technology implementation at their utility.
Interested in this event but can’t attend? Register anyway and we’ll notify you when the presentation and recording are ready for on-demand viewing. Questions about this event? Send us a message.