Most recent content on this topic
Connect with utility customers like they’re an audience of one
Rachel Buckley | November 19, 2020
During COVID-19, utilities have the unique opportunity to improve how they engage with customers in a more personal and proactive way. Utilities can use quantitative and qualitative data to understand their customers as individuals—or as an audience of one—and predict which actions they’ll take.
E Source delivers road map to overcome major barriers to adoption of electric vehicles
Sannie Sieper | August 25, 2020
This press release describes the research E Source conducted for the Colorado Energy Office. The Colorado Electric Vehicle Education and Awareness Roadmap identifies barriers to electric vehicle adoption and highlights messaging strategies that will help the state overcome such hurdles.
How do you educate utility customers about energy efficiency?
Shelby Kuenzli, Laura Gardner | August 5, 2020
From model homes showcasing the latest efficiency technologies to community events, exhibits, website articles, social media posts, and statewide school curricula, utilities use old-school and new-school methods to teach customers about energy efficiency.
E Source answer
Empathy and energy: A frank discussion with crisis communications experts
Luke Currin | April 9, 2020
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.
Energy in the Context of Low-Income Customers' Lives: Insights from E Design 2020 Ethnographic Research
Adam Maxwell | November 21, 2019
Low-income customers have a lot on their plate, and they're not thinking about (and often don't know about) the energy-related services utilities can offer them. Through this web conference, you'll encounter video and audio clips of low-income customers talking about their energy challenges.
Taking a Stance: How Carbon-Free Commitments Affect Your Brand and Your Business
Shelby Kuenzli | January 8, 2020
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Braving the storm: Emergency communications in a changing world
Luke Currin | December 11, 2019
After their E Source Forum 2019 session, we spoke with ComEd’s Sabrina Potirala and Rebecca Sheperd to learn how the utility’s operations and communications teams prepared for the January 2019 polar vortex that brought some of the coldest temperatures Chicago has ever seen.
E Source Forum 2019 speaker interviews
January 8, 2020
Did you miss the 2019 E Source Forum? Or did you go but missed a session or two? Watch these short video interviews of some of the Forum 2019 speakers to learn more about the technology, DSM, marketing, communications, CX, account management, and distributed energy topics they covered.
What are the best ways to reach business customers through community-based marketing and events?
Jessica Bailis | June 5, 2019
Community-based marketing and events are effective ways to engage your business customers. In this answer, we explain the benefits of community-based marketing, show you how to expand your multichannel marketing approach and use testimonials, highlight utility examples, and make recommendations.
E Source answer