Most recent content on this topic
E Source Forum 2019 Speaker Interviews
January 8, 2020
Did you miss the 2019 E Source Forum? Or did you go but missed a session or two? Watch these short video interviews of some of the Forum 2019 speakers to learn more about the technology, DSM, marketing, communications, CX, account management, and distributed energy topics they covered.
E Source Digital Strategy Summit for the Tennessee Valley
July 23, 2020
E Source is putting on a two-part event to help utilities in the Tennessee Valley improve their digital strategy. Join our experts and your peers to learn how to create a killer social media presence and optimize your websites to best serve customers
What’s your utility doing for customers, employees, and your community during COVID-19?
Joy Herbers | April 10, 2020
We’re tracking utilities’ responses to COVID-19. You’ve been doing a lot to communicate with, protect, and support your customers, employees, and community. You’re moving fast and we’re missing some admirable efforts. Add your goodwill to this public spreadsheet. And see what your peers are doing.
Empathy and energy: A frank discussion with crisis communications experts
Luke Currin | April 9, 2020
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.
Energy in the Context of Low-Income Customers' Lives: Insights from E Design 2020 Ethnographic Research
Adam Maxwell | November 21, 2019
Low-income customers have a lot on their plate, and they're not thinking about (and often don't know about) the energy-related services utilities can offer them. Through this web conference, you'll encounter video and audio clips of low-income customers talking about their energy challenges.
Taking a Stance: How Carbon-Free Commitments Affect Your Brand and Your Business
Shelby Kuenzli | January 8, 2020
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Braving the Storm: Emergency Communications in a Changing World
Luke Currin | December 11, 2019
After their E Source Forum 2019 session, we spoke with ComEd’s Sabrina Potirala and Rebecca Sheperd to learn how the utility’s operations and communications teams prepared for the January 2019 polar vortex that brought some of the coldest temperatures Chicago has ever seen.
What Can Storytelling Do for Your Brand and Business?
Luke Currin | December 11, 2019
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
How Should We Communicate About Our Transition to Renewables?
Are you starting to shift to renewables but don't know how to tell customers that the transition takes time? Take a look at our examples from utilities that use websites, white papers, social media, and TV ads to educate their customers about balancing resources on the grid.
E Source answer
What Will the Future Utility Brand Look Like?
Bill LeBlanc | October 17, 2018
At the Fall 2018 E Source Utility Marcom Executive Council, we had participants describe the current and future states of utility brand. They started with words like reliable, safe, and low cost and shifted to phrases like socially responsible and customer-centric.