External communications
Most recent content on this topic
E Source Forum 2019 Speaker Interviews
Did you miss the 2019 E Source Forum? Or did you go but missed a session or two? Watch these short video interviews of some of the Forum 2019 speakers to learn more about the technology, DSM, marketing, communications, CX, account management, and distributed energy topics they covered.
What’s your utility doing for customers, employees, and your community during COVID-19?
We’re tracking utilities’ responses to COVID-19. You’ve been doing a lot to communicate with, protect, and support your customers, employees, and community. You’re moving fast and we’re missing some admirable efforts. Add your goodwill to this public spreadsheet. And see what your peers are doing.
Empathy and energy: A frank discussion with crisis communications experts
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.
Taking a Stance: How Carbon-Free Commitments Affect Your Brand and Your Business
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Braving the Storm: Emergency Communications in a Changing World
After their E Source Forum 2019 session, we spoke with ComEd’s Sabrina Potirala and Rebecca Sheperd to learn how the utility’s operations and communications teams prepared for the January 2019 polar vortex that brought some of the coldest temperatures Chicago has ever seen.
What Can Storytelling Do for Your Brand and Business?
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
How Should We Communicate About Our Transition to Renewables?
Are you starting to shift to renewables but don't know how to tell customers that the transition takes time? Take a look at our examples from utilities that use websites, white papers, social media, and TV ads to educate their customers about balancing resources on the grid.
What Will the Future Utility Brand Look Like?
At the Fall 2018 E Source Utility Marcom Executive Council, we had participants describe the current and future states of utility brand. They started with words like reliable, safe, and low cost and shifted to phrases like socially responsible and customer-centric.
What Canadian Customer Insights Does E Source Offer?
Which of your customers want an electric car? What are their communication preferences and online behaviors? The E Source Canadian Residential Customer Insights Center answers these questions and many more. Join this web conference to learn what consumer insights you can access through this tool.
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
