Most recent content on this topic
The winners of the 2020 E Source Utility Ad Awards Contest
Jessica Bailis | September 8, 2020
This year, E Source encouraged utilities to submit their most effective and creative marketing campaigns across six categories. Join this web conference as we recognize the winners of the 2020 E Source Utility Ad Awards Contest.
How do you educate utility customers about energy efficiency?
Shelby Kuenzli, Laura Gardner | August 5, 2020
From model homes showcasing the latest efficiency technologies to community events, exhibits, website articles, social media posts, and statewide school curricula, utilities use old-school and new-school methods to teach customers about energy efficiency.
E Source answer
Energy in the Context of Low-Income Customers' Lives: Insights from E Design 2020 Ethnographic Research
Adam Maxwell | November 21, 2019
Low-income customers have a lot on their plate, and they're not thinking about (and often don't know about) the energy-related services utilities can offer them. Through this web conference, you'll encounter video and audio clips of low-income customers talking about their energy challenges.
Taking a Stance: How Carbon-Free Commitments Affect Your Brand and Your Business
Shelby Kuenzli | January 8, 2020
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Braving the storm: Emergency communications in a changing world
Luke Currin | December 11, 2019
After their E Source Forum 2019 session, we spoke with ComEd’s Sabrina Potirala and Rebecca Sheperd to learn how the utility’s operations and communications teams prepared for the January 2019 polar vortex that brought some of the coldest temperatures Chicago has ever seen.
Virtual assistants can help utilities find their voice
Essie Snell | August 22, 2018
The market for smart speakers and virtual assistants is booming. For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable as well as the unique marketing and communications opportunities they provide.
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
Joy Herbers | February 26, 2019
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
Educating US customers about the benefits of HEM
Rachel Cooper | April 23, 2018
US utilities have an opportunity to educate customers who are interested in home energy management (HEM) on the potential benefits of the smart home, including the ability to monitor and reduce their energy use. Our infographic explains which customers to target and how to reach them; check it out!
IESO Engages Remote Populations by Building Trust and Getting Community Buy-In
Jordan Whiddon | March 6, 2018
From 2013 to 2015, the IESO ran the Aboriginal Conservation Program (ACP). At the 2017 E Source Forum, program manager Katie Fotheringham talked about the challenges the organization faced when implementing the ACP and the strategies it employed to achieve over 8 GWh in verified net savings.
Educating Canadian Customers About the Benefits of HEM
Rachel Cooper | November 7, 2017
Canadian utilities have an opportunity to educate customers who are interested in home energy management (HEM) on the potential benefits of the smart home, including the ability to monitor and reduce their energy use. Our handy infographic explains which customers to target and how to reach them.