Most recent content on this topic
Taking a Stance: How Carbon-Free Commitments Affect Your Brand and Your Business
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Braving the Storm: Emergency Communications in a Changing World
After their E Source Forum 2019 session, we spoke with ComEd’s Sabrina Potirala and Rebecca Sheperd to learn how the utility’s operations and communications teams prepared for the January 2019 polar vortex that brought some of the coldest temperatures Chicago has ever seen.
How Are Utilities Using Alexa Skills to Connect with Customers?
As virtual voice assistant devices such as Amazon's Alexa become more common, several leading utilities have created skills that allow customers to check their account balance, pay their bill, or get energy-efficiency tips. Learn how you can use voice-controlled technologies to help your customers.
Virtual assistants can help utilities find their voice
The market for smart speakers and virtual assistants is booming. For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable as well as the unique marketing and communications opportunities they provide.
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
Educating US Customers About the Benefits of HEM
US utilities have an opportunity to educate customers who are interested in home energy management (HEM) on the potential benefits of the smart home, including the ability to monitor and reduce their energy use. Our infographic explains which customers to target and how to reach them; check it out!
IESO Engages Remote Populations by Building Trust and Getting Community Buy-In
From 2013 to 2015, the IESO ran the Aboriginal Conservation Program (ACP). At the 2017 E Source Forum, program manager Katie Fotheringham talked about the challenges the organization faced when implementing the ACP and the strategies it employed to achieve over 8 GWh in verified net savings.
Best Practices for Cost-Effective DSM Programs
It can be difficult to maintain program cost-effectiveness in a postlighting world. To help you learn how to build lasting cost-effectiveness, we identified best practices for four core program types as part of our series on the "Next Generation of Energy Savings."
Educating Canadian Customers About the Benefits of HEM
Canadian utilities have an opportunity to educate customers who are interested in home energy management (HEM) on the potential benefits of the smart home, including the ability to monitor and reduce their energy use. Our handy infographic explains which customers to target and how to reach them.
Customers Who View Their Utility as Supportive of Solar Energy Report Higher Satisfaction
Customers who see their utility as solar-supportive of solar energy are more likely to give their electric provider an excellent rating. You may ask yourself how this shakes out among various groups of residential customers. This infographic highlights attributes of those who give high ratings.