Corporate communications
Most recent content on this topic
7 steps for building your utility’s content strategy
Joy Herbers, Dannah Moore | March 16, 2023
Content strategy guides how you create and manage content to meet customer needs and support business objectives. You can produce content without a strategy, but it will be inconsistent and without purpose. To build and mature your utility’s content strategy, we recommend taking these seven steps.
Report
Are utilities giving employees brand-affiliated social media handles?
Luke Currin
We look at data from the E Source 2016 Social Media Survey and highlight what types of employees have brand-affiliated handles for social media outreach.
Ask E Source answer
E Source announces 2019 Utility Ad Awards Contest
Sannie Sieper | April 8, 2019
This press release announces the opening of the 2019 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
Press release
How can you communicate support for solar while being realistic about its costs?
Jessica Bailis
Is there a way to tout your utility's support for solar without turning customers off by explaining the overall system costs? We share insights from our research into customer perceptions of their utility's support for solar, solar website best practices, and what messages resonate with customers.
Ask E Source answer
E Source announces winners of the 2018 Utility Ad Awards Contest
Sannie Sieper | September 27, 2018
This press release announces the winners of the 2018 E Source Utility Ad Awards Contest.
Press release
Embrace empathy in utility bill communications
Joshua Sorensen, Hailey Walker, Paige Martin Cox | December 6, 2023
By understanding customers’ emotions at different billing touchpoints, your team can better communicate about high bills, rate increases, and billing assistance programs. In this report, we offer tips to create more-empathetic messaging in bill communications to low- and moderate-income customers.
Report
How are utilities engaging customers on social media?
Heather Hilgenkamp, Cory Coggins | June 20, 2018
The 2018 E Source Social Media Survey revealed which social media channels utilities are using to connect with their customers as well as the most successful techniques utilities have developed for boosting engagement on social media. Check out our infographic to learn more!
Report
E Source Utility Ad Awards Contest submission terms
March 5, 2024
Read the submission terms for the E Source Utility Ad Awards Contest.
Ameren’s outage experience
Melanie Wemple | February 21, 2023
Learn how E Source Consulting and Advisory Services helped Ameren develop and implement a strategy for unplanned outages. The initiative led to an improved customer outage experience, streamlined operations, and a measurable increase in customer satisfaction.
Case study
Customers’ communication channel preferences are changing
Lisa Schulte | February 3, 2018
From mobile apps to online chat, utilities are finding new ways to connect with and serve their customers. This e-book explores which communication channels customers prefer today and makes some predictions about which channels you can expect customers to use more in the future.
Ebook
