Corporate communications
Most recent content on this topic
The electrification framework that benefits customers, the grid, and the planet
Luke Currin, Steven Day, Bryan Jungers, Bill LeBlanc, Ryan Odell, Jay Stein, Tim Stout, Kevin Andrews, Gabe Cuadra | September 8, 2020
Electrification is the increased adoption of electric end-use technologies. Utilities and governments see electrification as a way to reach their energy, climate, and sustainability goals. This E Source white paper can help organizations develop electrification strategies that benefit everyone.
White paper
E Source announces winners of the 2020 Utility Ad Awards Contest
Sannie Sieper | September 8, 2020
This press release announces the winners of the 2020 E Source Utility Ad Awards Contest. We recognized this year’s top utilities for creativity as well as demonstrated success in areas such as increased brand awareness, website traffic, and program participation.
Press release
Utility Ad Awards Contest winners 2019
September 8, 2020
View the winners of the 2019 E Source Utility Ad Awards Contest.
E Source delivers road map to overcome major barriers to adoption of electric vehicles
Sannie Sieper | August 25, 2020
This press release describes the research E Source conducted for the Colorado Energy Office. The Colorado Electric Vehicle Education and Awareness Roadmap identifies barriers to electric vehicle adoption and highlights messaging strategies that will help the state overcome such hurdles.
Press release
The winners of the 2020 E Source Utility Ad Awards Contest
Jessica Bailis | September 8, 2020
This year, E Source encouraged utilities to submit their most effective and creative marketing campaigns across six categories. Join this web conference as we recognize the winners of the 2020 E Source Utility Ad Awards Contest.
Online event
E Source Digital Strategy Summit for the Tennessee Valley
July 23, 2020
E Source is putting on a two-part event to help utilities in the Tennessee Valley improve their digital strategy. Join our experts and your peers to learn how to create a killer social media presence and optimize your websites to best serve customers
Online event
Use microtargeting techniques to achieve your energy-efficiency goals
Rachel Cooper | June 25, 2020
COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.
Online event
Empathy and energy: A frank discussion with crisis communications experts
Luke Currin | April 9, 2020
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.
Online event
Taking a stance: How carbon-free commitments affect your brand and your business
Shelby Kuenzli | January 8, 2020
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Report
What can storytelling do for your brand and business?
Luke Currin | December 11, 2019
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
Report
