Welcome to the E Source Blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.

Updated! Looking for Omnichannel Answers in a Magic 8 Ball

Data-Driven Customer Experience Predictions for Utilities
March 29, 2016 | Lauren Potter
With a little bit of help from our trusty advisor the Magic 8 ball, here are a few Omnichannel Survey 2015 data-driven customer experience predictions for utilities.

Energy Books That Shouldn't Make You Snore

A Reading List for Professionals in the Energy Industry
March 8, 2016 | Luke Currin
Looking for some good books about energy that won't put you to sleep? Look no further! This essential reading list is for the history buffs, techies, entrepreneurs, humanitarians, and policy wonks working in the electricity, cleantech, and oil and gas industries. Happy reading!

The Power of Words

Cisco Wins with a New Lingual Brand Image
January 27, 2016 | Keenan Samuelson
Cisco employees use techie jargon to talk to each other. But when they create marketing materials, that language confuses customers and they don't understand the company's products or how to use them. Cisco simplified its messaging and saw real results. Utilities can benefit from the same.