Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
A Seamless Website Experience: Leveraging the Website as a First-Choice Channel
July 8, 2016 | Haley Kaiser
Optimizing a customer’s interaction with a website feature like Energy-Use Analysis is important for utilities to think about, especially when implementing an omnichannel strategy. This can be done by housing energy-use information in one place so it’s easy for customers to find and take action on.
Recycled Refrigerators, Novel Ideas
July 6, 2016 | Sam Wallach Hanson - Research Intern, Demand-Side Management Practice
Worried about the future of your refrigerator-recycling program? It's possible to make it cost-effective again with a little innovation, and we've got the know-how to help you get the job done.
“I Got This”: Empower Your Customers to Self-Serve During Outages
June 30, 2016 | Luke Currin
When storms knock the power out, self-service systems like online tools or automated text messages can empower utility customers with information and control. Check out three new E Source reports to learn how to design, optimize, and market these offerings that help customers help themselves.
Really Big Data: Helping Large Data Centers Meet Their Energy-Efficiency Goals
June 23, 2016 | Luke Currin
Are data centers in your territory taking a big byte of power? During this time of low load growth, data centers are an anomaly, consuming massive amounts of energy to process and store the data generated by millions of customers. Utilities are well positioned to help them meet efficiency goals.
The Problem with Residential Energy Disaggregation Tools
June 23, 2016 | Essie Snell
Buyer beware! The idea behind energy disaggregation is straightforward: take a single source of data on energy use and apply software algorithms to identify the constituent components based on their unique energy-use signatures. Unfortunately, the accuracy of these products remains highly variable.
Beat the Heat: Letting Your Full Digital Potential Shine to Encourage Safety and Savings This Summer
June 22, 2016 | Sarah Howie
What do safety, energy efficiency, and fun have in common? They're the primary themes of utilities' tips and tricks campaigns this summer. Check out a few exciting and effective examples of websites, digital ads, and social media posts that I hope will inspire your summer efforts.
World’s Best Dad: How Utilities Can Use Social Media to Help Celebrate This Father’s Day
June 9, 2016 | Sarah Howie
Father's Day is around the corner, and utility brands have tapped into the holiday spirit in all kinds of creative, heartfelt ways. Is your Father's Day strategy ready to go for this year? Check out high-engagement examples from 2015 to help spark your creativity!
Claiming the $100 Billion Prize with Electric Vehicles
June 2, 2016 | Michael Shepard
Utilities are improving their marketing of electric cars, but they may be relying too much on the auto industry to boost awareness. A four-part series explains how utilities can take advantage of the benefits EVs provide, why they need to act soon, and how to motivate the car dealers.
Make a Good First Impression with Self-Service Moving Offerings
May 17, 2016 | Luke Currin, Keenan Samuelson
Utilities can make a great first impression on customers who are starting service at a new home by empowering them to self-serve. Our three-part series on moving self-service offerings provides utilities with CX and marketing insights to effectively design and promote their offerings.