Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
The Eclipse Gives Center Stage to Solar Education
August 21, 2017 | Rachel Cooper
Customers aren’t receiving the solar information they want from their utilities. Instead, according to our research, they're getting their information from TV, the Internet, and friends. The solar eclipse is a great opportunity to connect with your customers on solar. How are you doing it?
Creativity Killers: Identifying, Removing, and Replacing Bad Business Behavior
July 27, 2017 | Bryan Jungers
As an analyst in the Research department at E Source, I spend a lot of time poring over the creative works of others, yet the pile of tasks that perpetually sits in front of me each day hinders my own creativity.
Rely on Data, Not Hunches, When Evaluating Customer Perceptions of the Smart Home
June 26, 2017 | Charles Framularo
E Source recognizes the benefits the smart home can bring to both utilities and their customers, but in contrast to our own research and analysis, we've noticed a spike in reports that make recommendations based on hunches. Read our blog for more on the importance of relying on data, not hunches.
Did You Miss the 2017 California Emerging Technologies Summit? We’ve Got Your Top Takeaways
May 4, 2017 | Bryan Jungers, Essie Snell, Andrea Salazar
Didn’t get a chance to attend this year's California Emerging Technologies Summit? Never fear! E Sourcers Bryan Jungers, Essie Snell, and Andrea Salazar were there and are ready to fill you in! Read our top takeaways.
Five Steps to Crafting an Apology That Builds Customer Loyalty
May 2, 2017 | Joy Herbers
Most corporate apologies are insincere, noncommittal, and so scrubbed by marketers and lawyers that you can’t tell who’s apologizing for what. There is, however, a right way to mend fences with your customers, win back their trust, and turn them into brand loyalists.
The Shift to Customer-Side Management
April 4, 2017 | Beth Fitzjarrald
Rising goals, rising baselines, rising customer expectations ... what's a demand-side management program manager to do? We dove into leading states' preapproval filings and discovered some key themes about working with your new business partner: your customer.
The Changing Climate Makes Utility DSM More Vital Than Ever
March 30, 2017 | Essie Snell
Despite uncertainty around federal climate change action, utilities are playing—and will continue to play—a major role in reducing greenhouse gas emissions by promoting energy efficiency and setting the stage for increased renewable energy production by adding resilience to the grid.
YouTube and the Water-Energy Nexus
March 17, 2017 | Logan Jacobson
An amateur chef on YouTube treats water as though it's free, but what does it actually cost? People in the energy industry have trouble justifying measures that would address the water-energy nexus because our society fails to appreciate the true value of water.
Simple Websites Lead the Way in Utility Marketing and Brand Storytelling
March 13, 2017 | Sarah Howie
After years of effort and investment, many utilities are launching new websites that do double duty as information hubs and powerful marketing and brand communications platforms. Site redesigns can be pricey and labor-intensive, but the payoff is worth it.