E Source Forum 2021: Spotlight on the data-driven utility track

August 10, 2021 | Jim Ketchledge | 2 min read
As part of our countdown to the Forum, we’re aiming the spotlight on each of this year’s tracks so you know what to expect from the sessions. Today, the spotlight is on our “Enabling tomorrow’s data-driven utility” track.

10 reasons to attend the E Source Forum 2021

August 5, 2021 | Sara Patnaude, Jessica Rife | 4 min read
The E Source Forum 2021 is just a little over a month away! We know many of you are also counting down the days until the event, but if you’re still on the fence, here are 10 really compelling reasons why you should join us this year.

Highlights from our spring tech roundup: Four trends to keep an eye on

August 3, 2021 | Luke Beckett, Michael Hartnack, Bryan Jungers, Jay Stein | 9 min read
We recently discussed 11 technology trends we see on the horizon as part of our Spring 2021 tech roundup webinar. Here’s an exclusive look at four of the hot tech trends we covered.

Are your smart thermostat DR programs taking customers by surprise? Trust-building communication strategies

July 28, 2021 | Tracy Gehrts | 4 min read
Demand-response programs have been around for years, so why are so many customers being taken by surprise? To help solve this problem, we pulled together three communication tips to maintain customer trust.

Using data science to rethink customer programs: A fireside chat with the Institute for Electric Innovation

July 20, 2021 | Sara Patnaude, Ted Schultz | 4 min read
As part of the Thought Leaders Speak Out 2021: Engaging Customers with Technology series, E Source Data Science president Ted Schultz talked about how E Source helped Portland General Electric scale its Peak Time Rebate program.

E Source hot topics: Optimizing residential battery storage programs and prepay programs

July 14, 2021 | Sara Patnaude | 3 min read
From now through the end of the E Source Forum 2021, we’re offering up six complimentary pieces of content to all our members. Every month we pull together some of the most viewed pieces to help you navigate this exclusive offer. Here is what’s been hot this month!

The newest trends in digital marketing: A guide for utilities

July 12, 2021 | Anna Nixon | 6 min read
Considering whether to add a new digital channel like Nextdoor or podcasting to your marketing strategy? Check out this blog post for a preview of our research on the latest digital marketing technologies, platforms, and content types. Then you can decide if they’re right for your utility.

What are the pros and cons of smart city initiatives?

July 7, 2021 | Sara Patnaude | 6 min read
We recently hosted a panel discussion with the cities of Ruston and Long Beach for Smart Cities Connect. Check out this post for highlights—including the challenges around the slow pace of smart technology adoption, digital exclusion in communities, and limited resources—and a video of the session.

E Source OneInform’s data science puts predictive data to work for you

June 30, 2021 | Laura Beausire | 6 min read
E Source OneInform data science services help unlock the power of data, providing the next step in the evolution of customer engagement for utility companies.

Simple tips for marketing smart home technologies to your utility customers

June 23, 2021 | Shelby Kuenzli | 4 min read
According to E Source data, 28% of Americans and 40% of Canadians are ready to join the smart home revolution. But are utilities ready to capitalize on this desire?