Welcome to the E Source Blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
First impressions are critical to the success of personal relationships, including customer relationships. The first impression utility customers get of their energy provider occurs during the start-service interaction, when customers move into a new home. Providing an excellent self-service moving experience can set utilities off on the right foot. E Source’s three-part series on self-service moving interactions gives utilities strategies to make a positive first impression on their new customers.
Utilities aren’t faced with listening to the voices of customers on just traditional social media platforms such as Facebook, Twitter, Pinterest, and Instagram. They also have to deal with nontraditional contenders such as Snapchat, Google+, Tumblr, YouTube, Ello, and Reddit. Reddit is a unique social media channel where the users are highly engaged, regularly active, and none too shy about giving commentary and critique. It’s an ideal forum for utilities to get honest and informed voice-of-the-customer feedback.
Home energy reports just a month after you move into your new home? Crazy! Counting on more than 10 percent savings from prepayment offerings? No way! Getting big-name retailers to stock more energy-saving products? Impossible! These aren’t so crazy for the handful of utilities featured in the latest E Source roundup of innovative residential demand-side management (DSM) programs. We know the stakes are getting higher as DSM goals increase, and we all like to know about promising and innovative ways to meet those goals. In this blog, we spotlight five program examples that we think could catch on. Convinced your program is innovative? Let us know and maybe we’ll feature it in our next roundup report.
Like many other industries, utilities are very familiar with frequent organizational restructuring. Are we missing an obvious org arrangement that works well in other environments? The natural world is providing surprising inspiration to researchers who are trying to make sense of complex organizations. Let’s jump-start our creativity and innovation when looking at how to organize utility marketing departments.
If you listen to the chatter, it almost seems inevitable that one day soon, batteries will be used to soak up electricity anywhere and everywhere they can, fixing all of the problems we currently face with our aging electric grid. Wouldn’t that be nice? A more sobering—and probably more realistic—projection is that game-changing battery technology will always be “5 to 10 years from market” as long as the utility-customer relationship remains fundamentally unchanged. The missing key in grid storage advancement isn’t so much the storage technology itself, but the effective enabling of the many stacked functions that are needed to unlock the technical and economic benefits of grid storage.
With nearly 400,000 people preordering Tesla’s Model 3, electric vehicles (EVs) might become mainstream in 2017. Nissan and Chevy are entering the race to bring EVs to every driveway, too. All three manufacturers will release vehicles with at least 200 miles of range for $35,000 or less—providing enough range at a low enough price to make going electric tempting for almost anyone. Now the question is which will sell more: Tesla’s glamour or Chevy’s and Nissan’s dependability?
Everywhere you look today, people are face first in their mobile device. They’re surfing the web, watching movies, playing games, emailing, or texting. But as Ecclesiastes states, and The Byrds later sang, there’s a time to every purpose under heaven, including when a smartphone needs to be just a phone. According to our recent Large Business Gap and Priority study, your key accounts want you to call them during energy emergencies. How do they want you to communicate with them during other events? Find out.
Something happened around March 1 to give all species of animals center stage in social media. In the past 30 days, animal-related content has been a dominant, high-engagement theme on Twitter, Facebook, and Instagram. Check out the posts that caused the most buzz.
Lighting programs have always been a great way for utility customers to achieve large energy savings at a relatively low incentive cost. But as the efficiency of new bulbs plateaus, utilities are searching for the next big demand-side management (DSM) lighting program to get massive savings. Today (which curiously is April Fools’ Day), E Source introduces its Lights Out DSM program—a monumental offering that can result in 100 percent energy savings, no free riders, and major increases in customer satisfaction. It could possibly shape the utility industry for the rest of the century.