Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
Rely on Data, Not Hunches, When Evaluating Customer Perceptions of the Smart Home
E Source recognizes the benefits the smart home can bring to both utilities and their customers, but in contrast to our own research and analysis, we've noticed a spike in reports that make recommendations based on hunches. Read our blog for more on the importance of relying on data, not hunches.
Did You Miss the 2017 California Emerging Technologies Summit? We’ve Got Your Top Takeaways
Didn’t get a chance to attend this year's California Emerging Technologies Summit? Never fear! E Sourcers Bryan Jungers, Essie Snell, and Andrea Salazar were there and are ready to fill you in! Read our top takeaways.
Five Steps to Crafting an Apology That Builds Customer Loyalty
Most corporate apologies are insincere, noncommittal, and so scrubbed by marketers and lawyers that you can’t tell who’s apologizing for what. There is, however, a right way to mend fences with your customers, win back their trust, and turn them into brand loyalists.
The Changing Climate Makes Utility DSM More Vital Than Ever
Despite uncertainty around federal climate change action, utilities are playing—and will continue to play—a major role in reducing greenhouse gas emissions by promoting energy efficiency and setting the stage for increased renewable energy production by adding resilience to the grid.
Simple Websites Lead the Way in Utility Marketing and Brand Storytelling
After years of effort and investment, many utilities are launching new websites that do double duty as information hubs and powerful marketing and brand communications platforms. Site redesigns can be pricey and labor-intensive, but the payoff is worth it.
Turning Up the Heat: The Rapid Surge in Smart Thermostat Programs
For the last few years, utilities have been offering discounts and incentives to customers who adjust their smart thermostats in the winter or summer. Our updated report looks at more than 100 programs that empower customers with additional control over their energy use.