Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.


Marketing Automation: The Digital Trend That Optimizes the Customer Journey

Jessica Bailis | November 15, 2018 | 4 min read
Every touchpoint in the customer journey is an opportunity. Marketing automation tools capitalize on these opportunities, while improving customer engagement and satisfaction, tracking lead and channel attribution, and measuring marketing ROI and overall performance.

Optimize Your Utility Website by Participating in the 2019 Web Benchmark Study

Heather Hilgenkamp, Keenan Samuelson | November 7, 2018 | 3 min read
Since 2002, E Source has been using the Review of North American Electric and Gas Company Residential Websites study to benchmark more than 100 utility websites, gauging how successfully they're serving customers. In 2019, we'll modernize the study to measure advanced capabilities.

Putting Insights to Work

Charles Framularo | October 24, 2018 | 5 min read

We recently hosted our first-ever Market Research and Customer Insights Council at the 2018 E Source Forum. Getting leadership to listen, getting a “seat at the table,” and becoming a trusted advisor were all top of mind for the researchers in the room.

5 Lessons Learned from the E Source Forum

Sarah Thompson, Karen Young | October 8, 2018 | 6 min read
We've rolled up the highlights from five sessions at the 2018 Forum, where we had three days of great sessions in five topical tracks: marketing, demand-side management, customer experience, technology, and account management.

These Utilities Love Their Customers (and Their Employees)

Eryc Eyl | October 2, 2018 | 4 min read
E Source is proud to participate in the 6th annual CX Day: a global celebration of the companies and professionals that create great experiences for their customers. To celebrate, we're highlighting the winners of the 2018 Achievements in Utility Customer and Employee Experience.

Designing the New E Source Website

Amy Hirschbeck, Melissa Utomo | September 20, 2018 | 4 min read
You may have noticed the new look of the member home page at esource.com! Well, six months ago, the design team at E Source—our team—embarked on the journey of this redesign. We looked hard at what our users wanted from our site, and we’re happy with the results!

Nuclear Decommissioning: A Setback or Opportunity for Utilities?

Rebecca Pascale | September 6, 2018 | 5 min read
It has long been debated that nuclear power will become a less important part of the United States' energy portfolio—and the aging nuclear infrastructure combined with increasingly cheap natural gas and renewables has sped up the process. Utilities need to plan around this expedited change.

How Are You Celebrating National Wine Day?

Erin Johnson | May 25, 2018 | 4 min read
It's National Wine Day and we're celebrating with a nice glass of energy-saving advice. We harvested some of our favorite tips from E Source Business Energy Advisor that you can share with your winery customers to help them crush energy waste.

#FlashbackFriday: E Source Looks Back at Its 2006 Independence Day

Erin Johnson | March 30, 2018 | 3 min read
On April 1, E Source celebrated 12 years of independence. In 2006, our management team purchased the company from McGraw-Hill and vowed to "provide customers with the expertise and neutrality they expect from us"—a goal we still strive for today.

What the Top Technology Trends of 2017 Tell Us to Expect for 2018

Jay Stein | February 12, 2018 | 3 min read
It's easy in our slow-moving industry to assume that 2018 will be much like 2017, and given that the forces behind last year's trends will still be with us, we anticipate many of those trends to continue. Plan for more chaos and rapid technological change in 2018.