Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
Marketing Automation: The Digital Trend That Optimizes the Customer Journey
Every touchpoint in the customer journey is an opportunity. Marketing automation tools capitalize on these opportunities, while improving customer engagement and satisfaction, tracking lead and channel attribution, and measuring marketing ROI and overall performance.
Optimize Your Utility Website by Participating in the 2019 Web Benchmark Study
Since 2002, E Source has been using the Review of North American Electric and Gas Company Residential Websites study to benchmark more than 100 utility websites, gauging how successfully they're serving customers. In 2019, we'll modernize the study to measure advanced capabilities.
These Utilities Love Their Customers (and Their Employees)
E Source is proud to participate in the 6th annual CX Day: a global celebration of the companies and professionals that create great experiences for their customers. To celebrate, we're highlighting the winners of the 2018 Achievements in Utility Customer and Employee Experience.
Nuclear Decommissioning: A Setback or Opportunity for Utilities?
It has long been debated that nuclear power will become a less important part of the United States' energy portfolio—and the aging nuclear infrastructure combined with increasingly cheap natural gas and renewables has sped up the process. Utilities need to plan around this expedited change.
#FlashbackFriday: E Source Looks Back at Its 2006 Independence Day
On April 1, E Source celebrated 12 years of independence. In 2006, our management team purchased the company from McGraw-Hill and vowed to "provide customers with the expertise and neutrality they expect from us"—a goal we still strive for today.
What the Top Technology Trends of 2017 Tell Us to Expect for 2018
It's easy in our slow-moving industry to assume that 2018 will be much like 2017, and given that the forces behind last year's trends will still be with us, we anticipate many of those trends to continue. Plan for more chaos and rapid technological change in 2018.