Welcome to the E Source Blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
Optimizing a customer’s interaction with a website feature like Energy-Use Analysis is important for utilities to think about, especially when implementing an omnichannel strategy. While utilities have made some strides when it comes to the content around this feature—such as providing comparisons to similar homes—they’re still not connecting the dots for customers. That is, they’re not consolidating the data and content related to customers’ energy use. The solution is to house energy-use information in one place so it’s easy for customers to find and take action on.
As costs go up and vendors scale back, refrigerator-recycling programs have faced increasing pressure over the past five years. Maintaining cost-effectiveness is not as easy as it once was, but a new E Source report can help you find ways to serve the many customers who, like me, have a hard time motivating themselves to upgrade to efficient appliances.
Over the past week, utilities across the US and Canada have been breaking out their patriotic spirit to celebrate Independence Day and Canada Day. Whether making references to historical roots, saluting armed forces, putting safety out front, or making ties to programs and services, the following are examples of some of the highest-performing social media posts from across the land.
Utilities and their residential customers are exploring the potential benefits of energy disaggregation—from improved customer education to cheaper measurement and verification. Unfortunately, the available tools on the market are highly variable when it comes to their accuracy in identifying end uses within the home. With that in mind, I’ve summarized a variety of potential benefits of disaggregation and compiled some general suggestions on the minimum level of accuracy required to realize them.
During a time of low load growth, data centers are an anomaly, consuming massive amounts of electricity to process and store the data generated by millions of customers. These large customers spend big bucks on energy, so utilities can and should help them achieve their energy-efficiency and sustainability goals. Check out a new E Source report that details the main attributes and priorities of these power-hungry businesses.
As summer ramps up, utilities are rolling out their tips and tricks campaigns. So far, the messages are focused on safety, energy efficiency, and fun, and they’re showing up on digital displays, websites, social media, and streaming video and radio platforms. Customers are getting a full-spectrum digital experience, and I’m excited to see what else these creative utility marketers have in store for us.
Father’s Day is right around the corner, and utilities across the US and Canada have tapped into the holiday spirit in all kinds of creative, heartfelt ways. Is your Father's Day strategy ready to go for this year? If not, check out some examples of high-engagement posts that will help spark your creativity!
First impressions are critical to the success of personal relationships, including customer relationships. The first impression utility customers get of their energy provider occurs during the start-service interaction, when customers move into a new home. Providing an excellent self-service moving experience can set utilities off on the right foot. E Source’s three-part series on self-service moving interactions gives utilities strategies to make a positive first impression on their new customers.