How Will Your Utility Engage with Alexa and the Google Assistant?

February 8, 2019 | Essie Snell | 3 min read
Smart speakers have emerged as one of the most quickly adopted consumer electronic devices ever, and virtual voice assistants like Alexa and the Google Assistant are flourishing. Learn how E Source is working with Amazon and Google to help utilities embrace this new platform to meet myriad goals.

Super Bowl Ads, EVs, Spaceships, and Alexa: What Are Marketers Telling Us?

February 6, 2019 | Bill LeBlanc | 4 min read
In between the punting, tackling, and scoring of the big game itself, companies shelled out big bucks to promote their products, services, and brand during Super Bowl LIII. We take a look at a few of the more relevant ads to the utility industry.

What the Top 20 Technologies and Trends of 2018 Tell Us to Expect for 2019

February 4, 2019 | Jay Stein | 3 min read
For the energy-efficiency and distributed-energy sectors, 2018 was an action-packed year. The underlying forces that led to new technology trends are unlikely to diminish in this new year. We think many of these drivers are harbingers of what's to come in 2019.

How Utilities Assisted Furloughed Federal Government Employees During the Shutdown

January 29, 2019 | Jessica Bailis | 4 min read
Utilities across the US have stepped up to assist furloughed federal employees who endured financial hardships and were unable to keep up with their energy bills during the government shutdown.

We Blog. Should You?

January 8, 2019 | Jessica Bailis | 4 min read
According to our 2018 Social Media Survey results, 41% of utilities maintain a blog, but 47% don’t and aren’t planning to start. So for those who do blog, what are the goals and how does maintaining a high-quality blog positively impact a utility's brand?

Happy Holidays from E Source!

December 12, 2018 | Mary Sullivan | 3 min read
One of the joys of the holiday season is the opportunity to say thank you and to wish you—our members, partners, and friends—a cheerful holiday and all the best in the coming year.

Marketing Automation: The Digital Trend That Optimizes the Customer Journey

November 15, 2018 | Jessica Bailis | 4 min read
Every touchpoint in the customer journey is an opportunity. Marketing automation tools capitalize on these opportunities, while improving customer engagement and satisfaction, tracking lead and channel attribution, and measuring marketing ROI and overall performance.

Optimize Your Utility Website by Participating in the 2019 Web Benchmark Study

November 7, 2018 | Heather Hilgenkamp, Keenan Samuelson | 3 min read
Since 2002, E Source has been using the Review of North American Electric and Gas Company Residential Websites study to benchmark more than 100 utility websites, gauging how successfully they're serving customers. In 2019, we'll modernize the study to measure advanced capabilities.

Putting Insights to Work

October 24, 2018 | Charles Framularo | 5 min read

We recently hosted our first-ever Market Research and Customer Insights Council at the 2018 E Source Forum. Getting leadership to listen, getting a “seat at the table,” and becoming a trusted advisor were all top of mind for the researchers in the room.

5 Lessons Learned from the E Source Forum

October 8, 2018 | Sarah Thompson, Karen Young | 6 min read
We've rolled up the highlights from five sessions at the 2018 Forum, where we had three days of great sessions in five topical tracks: marketing, demand-side management, customer experience, technology, and account management.