Help me help you: How utilities are using digital advertising channels to connect customers with trade allies
July 18, 2016 | Sarah Howie | 2 min read
There’s a job to be done, and you know who can do it. But do your customers? For many utilities, one of the most effective ways to bridge the gap between customers and trade allies is through digital channels. Check out who's making digital waves and how.
"Pikachu Is Not Worth Your Personal Safety"
July 14, 2016 | Luke Currin | 3 min read
We've heard some crazy stories since the launch of Pokémon GO. Well, utilities have taken to social media to urge players to use common sense and stay away from dangerous electrical equipment and power plants. But utilities are also engaging with players in fun and productive ways.
How the Next Wave of Commercial Lighting and Building Controls Technologies Can Deliver Deeper Savings for Utilities
July 13, 2016 | Bryan Jungers | 3 min read
Is lighting the next promising delivery mechanism for wider building controls, automation, and Internet of Things capabilities? It certainly seems to present fewer barriers to entry, especially for small and midsize business customers. Join us at the 2016 E Source Forum to learn more!
Need Customer Experience Expertise? Look No Further!
July 11, 2016 | Felicity Tucker | 3 min read
Meet our Customer Experience research team members! They’re here to help you optimize your customers’ experience through customer experience project planning and strategy, employee engagement, change management, self-service, and more.
A Seamless Website Experience: Leveraging the Website as a First-Choice Channel
July 8, 2016 | Haley Kaiser | 3 min read
Optimizing a customer’s interaction with a website feature like Energy-Use Analysis is important for utilities to think about, especially when implementing an omnichannel strategy. This can be done by housing energy-use information in one place so it’s easy for customers to find and take action on.
Recycled Refrigerators, Novel Ideas
July 6, 2016 | Sam Wallach Hanson - Research Intern, Demand-Side Management Practice | 3 min read
Worried about the future of your refrigerator-recycling program? It's possible to make it cost-effective again with a little innovation, and we've got the know-how to help you get the job done.
Beat the Heat: Letting Your Full Digital Potential Shine to Encourage Safety and Savings This Summer
June 22, 2016 | Sarah Howie | 3 min read
What do safety, energy efficiency, and fun have in common? They're the primary themes of utilities' tips and tricks campaigns this summer. Check out a few exciting and effective examples of websites, digital ads, and social media posts that I hope will inspire your summer efforts.
World’s Best Dad: How Utilities Can Use Social Media to Help Celebrate This Father’s Day
June 9, 2016 | Sarah Howie | 1 min read
Father's Day is around the corner, and utility brands have tapped into the holiday spirit in all kinds of creative, heartfelt ways. Is your Father's Day strategy ready to go for this year? Check out high-engagement examples from 2015 to help spark your creativity!
Claiming the $100 Billion Prize with Electric Vehicles
June 2, 2016 | Michael Shepard | 3 min read
Utilities are improving their marketing of electric cars, but they may be relying too much on the auto industry to boost awareness. A four-part series explains how utilities can take advantage of the benefits EVs provide, why they need to act soon, and how to motivate the car dealers.