Welcome to the E Source Blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
Tesla Energy’s Powerpack product is designed for large-scale commodity markets and features a capacity of 100 kilowatt-hours. To reduce monthly demand charges, the Powerpack and similar batteries charge up during times of low demand and discharge during peak times. Using these batteries for demand-charge management is fetching good results in places like California and New York, where state and local utilities collaborate to offer incentives. But as battery prices decline, many battery vendors will expand their operations to other states.
Utility nation, you’ve been there. A radical reorg, an identity crisis, a changing set of demands. And now you’re wondering: Is it time for a rebrand? Recently, Google underwent a massive reorganization, during which the company’s delightfully bookish logo shed its serifs for a streamlined new look. But the change affected more than the logo; it got us talking about the digital future and Google-enabled cars. Imagine if your utility could remove the swoosh on your logo and get your customers thinking about a future powered by a company whose leadership and vision they trust, feel they know, and would allow into facets of their lives that had up until now been seen as deeply personal or tied to their individual freedom. Let’s start talking about that.
Residential backup batteries store power to be used when utility power is unavailable. The Tesla Energy 10-kilowatt-hour (kWh) Powerwall battery is a good choice for this application, but so are natural gas generators, which have a few advantages over the Powerwall. Why, then, do I think Tesla will not only compete in this market, but expand it? Read on.
It’s widely hypothesized that utility customers who participate in time-of-use (TOU) rate plans will use Tesla batteries to store off-peak power, either from the utility or from solar panels, and sell it to the utility during peak periods. But despite the widespread attention it’s gotten, this application—which is known as TOU arbitrage—is unlikely to be a big hit any time soon, for two reasons. First, few utilities allow it. Second, the revenue it can produce is minuscule compared to the cost of the battery.
Despite much hype to the contrary, Tesla Motors’ new line of stationary lithium-ion batteries will likely not be used by homeowners who combine them with solar panels and escape the grid. Instead, three other applications present the company with far more potential. This is the first part of a five-part series that investigates these applications, as well as one more widely discussed application that’s unlikely to find wide success.
Every year, E Source holds the Utility Ad Awards Contest to find the best in utility advertising. We’re close to choosing our winners, but we want you to have a say as well. Our Crowd Pleaser Award is presented to the utility whose print ad receives the most votes from you, our members. Visit our Facebook page before August 21 to cast your vote!
We’re learning from our utility members. Inspired by your efforts to cultivate safety in the workplace, we formed the E Source safety squad. This group of safety-minded coworkers recently learned CPR and first aid to help us take action in an emergency and prevent injury and fatalities in the office. By providing informational messages and lifesaving training, we’re slowly shifting the culture to focus more seriously on safety at work.
Utilities have access to vast volumes of big data. Information about customers’ usage behavior, demographics, and past participation in energy-efficiency programs can be combined to build sophisticated segmentation and coordinated outreach. This means that utilities can better target their marketing efforts to drive meaningful engagement with customers. But how do you get started? We can help! Join us at this year’s E Source Forum to learn effective data-leveraging strategies.
Wearable fitness devices provide loads of data about sleeping habits, calories burned, and steps taken. Similarly, smart meter portals give customers access to tons of energy-usage information. But research shows that data alone isn’t enough to motivate long-term behavior change. What’s missing is engagement. By offering a feedback loop that proves to customers that they can save money on their utility bills, behavioral demand-response (DR) programs and home energy management (HEM) tools are effective engagement strategies. They may hold the key to long-term behavior change.
Utilities in the US and Canada are striving to improve the customer experience (CX). They’re sending their employees to customer service training and sending customer service surveys to their customers. They’re overhauling websites and interactive voice response systems (IVRs) to make them more customer-friendly. But there’s one thing every utility could be doing better: listening. A key input to any well-designed utility CX initiative is the voice of the customer (VOC). A robust VOC program—one that listens to customers, analyzes their feedback to derive insights, takes action on those insights, and closes the feedback loop—can result in increased customer satisfaction and improved operational efficiency.