Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
How Will Your Utility Engage with Alexa and the Google Assistant?
Super Bowl Ads, EVs, Spaceships, and Alexa: What Are Marketers Telling Us?
What the Top 20 Technologies and Trends of 2018 Tell Us to Expect for 2019
How Utilities Assisted Furloughed Federal Government Employees During the Shutdown
Marketing Automation: The Digital Trend That Optimizes the Customer Journey
Optimize Your Utility Website by Participating in the 2019 Web Benchmark Study
Putting Insights to Work
We recently hosted our first-ever Market Research and Customer Insights Council at the 2018 E Source Forum. Getting leadership to listen, getting a “seat at the table,” and becoming a trusted advisor were all top of mind for the researchers in the room.