Is the all-electric Ford F-150 Lightning a game changer for EVs?

June 3, 2021 | Bill LeBlanc | 5 min read
Ford’s recent unveiling of its all-electric F-150 Lightning marks a new chapter in electric vehicle model announcements, which have been flooding in over the past couple of years. But will it be popular among consumers? Our research shows ...

How to use ethnography to build energy equity

June 1, 2021 | Sara Patnaude | 4 min read
In anticipation of the E Source Forum 2021, we’re revisiting some of the best moments from last year’s Forum. In this post, we’re looking back on our closing keynote with Nick Allen, vice president of user experience with Fidelity Investments. He discussed what it takes to be truly customer-focused.

How can utilities support cryptocurrency miners?

May 27, 2021 | Bryan Jungers | 6 min read
Cryptocurrency miners are among the hardest to reach with traditional energy-saving and cost-curbing programs. We suggest utilities offer technical assistance, facility and equipment management measures, and bill-payment programs to their cryptocurrency-mining customers.

Tips for educating and protecting your utility customers from scams

May 25, 2021 | Chris Peters | 4 min read
Fake disconnection notices, emails about exorbitant balances, demands for immediate payment—your customers are being bombarded with scams like these every day. It’s your responsibility to educate customers and help protect them from fraud. We’ve got your back with some tips to get you started.

Global Accessibility Awareness Day: E Source and accessibility

May 20, 2021 | Logan Jacobson, Sara Patnaude, Sarah Thompson, Melissa Utomo | 10 min read
By making your website accessible, you can reach more customers. But how do you start? In this blog post, we explain a bit of what we do to make our website and content accessible to people with disabilities, people who have a hard time reading, and people whose first language isn't English.

E Source hot topics: The next phase of COVID-19 communication plans and designing a successful chatbot strategy

May 18, 2021 | Sara Patnaude | 3 min read
We’re still offering up six complimentary pieces of content to members now through the end of the E Source Forum 2021. Some of the popular pieces for this month include COVID-19 communication plans, designing a successful chatbot strategy, and more!

How COVID reshaped social media for utilities

May 12, 2021 | Tracy Gehrts | 3 min read
Customer needs and preferences have been forever changed by the COVID-19 pandemic. We’ve pulled together a few ways the pandemic has reshaped the social media landscape for utilities and how to best move forward to connect with customers.

How using ethnographic research and design thinking ensures program success

May 5, 2021 | Sara Patnaude | 2 min read
Putting customers’ needs first when building or revamping your programs will make sure that your offerings resonate with customers and meet their needs. Find out how E Source ethnographic research can bring you closer to your customers and help you meet your goals.

E Source award season: Submit your ad campaigns or customer or employee initiatives today!

April 26, 2021 | Sara Patnaude | 4 min read
It’s award season! If you’ve got work from the past year you’re proud of (and we know you do!), consider entering the E Source Utility Ad Awards Contest or Achievements in Customer and Employee Experience to get the recognition you deserve.

E Source hot topics: Hybrid direct-install programs and low- and moderate-income customers

April 21, 2021 | Sara Patnaude | 3 min read
E Source hot topics for April 2021 are hybrid direct-install programs and low- and moderate-income customers. Now through the end of the 2021 E Source Forum, if your utility subscribes to at least one research service, you can get access to six pieces of free content outside your membership.