Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.


Super Bowl Ads, EVs, Spaceships, and Alexa: What Are Marketers Telling Us?

February 6, 2019 | Bill LeBlanc
In between the punting, tackling, and scoring of the big game itself, companies shelled out big bucks to promote their products, services, and brand during Super Bowl LIII. We take a look at a few of the more relevant ads to the utility industry.

What the Top 20 Technologies and Trends of 2018 Tell Us to Expect for 2019

February 4, 2019 | Jay Stein
For the energy-efficiency and distributed-energy sectors, 2018 was an action-packed year. The underlying forces that led to new technology trends are unlikely to diminish in this new year. We think many of these drivers are harbingers of what's to come in 2019.

How Utilities Assisted Furloughed Federal Government Employees During the Shutdown

January 29, 2019 | Jessica Bailis
Utilities across the US have stepped up to assist furloughed federal employees who endured financial hardships and were unable to keep up with their energy bills during the government shutdown.

Happy Holidays from E Source!

December 12, 2018 | Mary Sullivan
One of the joys of the holiday season is the opportunity to say thank you and to wish you—our members, partners, and friends—a cheerful holiday and all the best in the coming year.

Marketing Automation: The Digital Trend That Optimizes the Customer Journey

November 15, 2018 | Jessica Bailis
Every touchpoint in the customer journey is an opportunity. Marketing automation tools capitalize on these opportunities, while improving customer engagement and satisfaction, tracking lead and channel attribution, and measuring marketing ROI and overall performance.

Optimize Your Utility Website by Participating in the 2019 Web Benchmark Study

November 7, 2018 | Heather Hilgenkamp, Keenan Samuelson
Since 2002, E Source has been using the Review of North American Electric and Gas Company Residential Websites study to benchmark more than 100 utility websites, gauging how successfully they're serving customers. In 2019, we'll modernize the study to measure advanced capabilities.

Putting Insights to Work

October 24, 2018 | Charles Framularo

We recently hosted our first-ever Market Research and Customer Insights Council at the 2018 E Source Forum. Getting leadership to listen, getting a “seat at the table,” and becoming a trusted advisor were all top of mind for the researchers in the room.

5 Lessons Learned from the E Source Forum

October 8, 2018 | Sarah Thompson, Karen Young
We've rolled up the highlights from five sessions at the 2018 Forum, where we had three days of great sessions in five topical tracks: marketing, demand-side management, customer experience, technology, and account management.

These Utilities Love Their Customers (and Their Employees)

October 2, 2018 | Eryc Eyl
E Source is proud to participate in the 6th annual CX Day: a global celebration of the companies and professionals that create great experiences for their customers. To celebrate, we're highlighting the winners of the 2018 Achievements in Utility Customer and Employee Experience.

Designing the New E Source Website

September 20, 2018 | Amy Hirschbeck, Melissa Utomo
You may have noticed the new look of the member home page at esource.com! Well, six months ago, the design team at E Source—our team—embarked on the journey of this redesign. We looked hard at what our users wanted from our site, and we’re happy with the results!