From Alaskan wilderness guide to utility innovator: Three questions for Marianne McElroy

September 11, 2023 | Sannie Sieper, Marianne McElroy | 6 min read
Fresh off a 10-year journey leading numerous customer experience, customer engagement, and utility modernization efforts at Eugene Water & Electric Board, Marianne McElroy has joined E Source to run the Customer Engagement Solutions research team. Learn more about Marianne!

5 limitations for marketers to keep in mind when using AI

September 6, 2023 | Luba Abrams | 3 min read
AI will transform how utility marketers do their jobs. The potential benefits for your team are huge, but there are still many caveats to consider before using the technology. If you plan to use AI at your utility, here are five limitations to consider.

How market research helps keep utilities’ fingers on the pulse of an ever-changing landscape

August 24, 2023 | Rachel Cooper | 4 min read
Did you know? Market research can empower utilities to navigate the hurdles and pressure to meet ambitious goals, maximize their resources, and effectively engage their customers, ensuring a sustainable and successful future.

It’s time to roll up our sleeves: A closer look at this year’s inspiring Forum keynote sessions

August 22, 2023 | Sara Patnaude | 6 min read
The keynote speakers at the E Source Forum 2023 won’t be shy about addressing the challenges our industry is facing now and will continue facing in 2024 and beyond. Let’s take a closer look at what you can expect this year from our opening and closing keynote sessions.

One year in: Analyzing the Inflation Reduction Act through the lens of affordability and equity

August 17, 2023 | Ben Nathan, Jamie Wimberly | 5 min read
We’re one year in to the Inflation Reduction Act. How is this milestone legislation impacting energy and affordability issues? Read on to get our perspective.

Consider banking status when examining utility customer payment needs

August 15, 2023 | Lisa Schulte, Dannah Moore | 6 min read
Banking status affects how customers pay their bills and is an important demographic to consider when examining customer payment needs. Learn how banking status and income level affect utility customers’ payment behaviors and how utilities can offer equitable payment options to customers.

Utility customers still have a lot to learn about EVs, and utilities can help them

August 13, 2023 | Paige Martin Cox | 4 min read
Customer awareness of and interest in buying EVs has never been higher. With a large impact on demand likely, utilities must be prepared to support customers’ transition to efficient, electrified technologies. Learn more about our findings from the 2023 Electric Vehicle Residential Customer Survey.

Knowing SMB customers’ unique needs is the driving force for strengthening CSAT and regulatory outcomes

August 10, 2023 | Michael Carter | 10 min read
How can utilities consistently address the needs of small and midsize businesses (SMBs), deliver exceptional value, and get the regulated rate of return they need to drive them forward? In this blog post, we explore the relationship between SMB customer satisfaction and authorized return on equity.

Forum 2023: What to expect from this year’s event

August 2, 2023 | Sara Patnaude | 6 min read
Every year, we look forward to bringing you the latest breakthroughs and trends in the utility sector—along with a healthy dose of fun—at E Source Forum. So, what can you expect from this year’s event? Read this blog post to find out!

5 critical steps to take on your utility’s AMI 2.0 journey

July 26, 2023 | Mark Hatfield, Joel Westvold | 8 min read
Utilities are upgrading existing advanced metering infrastructure (AMI) systems with next-generation AMI, also known as AMI 2.0. In this blog post, we dive into the five steps you should consider when embarking on an AMI 2.0 journey at your utility.