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Most recent content on this topic
Optimizing a utility voice-of-the-customer program: Consulting case study
August 2, 2018
Learn how E Source Consulting & Advisory Services helped South Jersey Gas implement a comprehensive voice-of-the-customer program that increased the focus on customers throughout the utility and created an emphasis on data-driven decision-making.
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Voice-of-the-customer success: Consulting case study
August 9, 2018
Learn how E Source Consulting & Advisory Services helped a leading manufacturer of wire products for the building, energy, and original equipment manufacturing sectors create and implement a comprehensive voice-of-the-customer program that's building customer loyalty.
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Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
Joy Herbers | February 26, 2019
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
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Voice control changes everything: Why utilities should care about virtual assistants
Essie Snell | August 20, 2018
The market for smart speakers and virtual assistants is booming. For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable as well as the unique marketing and communications opportunities they provide. Learn more in our white paper.
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Key findings from the 2018 E Source Utility DER Strategy Benchmark
Alanya Schofield | July 17, 2018
The 2018 E Source Utility DER Strategy Benchmark revealed how utilities are innovating, how key program metrics are evolving, and how you can become a trusted energy advisor by offering customers information on distributed energy resources (DERs). Check out our infographic for details.
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Embrace empathy in utility bill communications
Joshua Sorensen, Hailey Walker, Paige Martin Cox | December 6, 2023
By understanding customers’ emotions at different billing touchpoints, your team can better communicate about high bills, rate increases, and billing assistance programs. In this report, we offer tips to create more-empathetic messaging in bill communications to low- and moderate-income customers.
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How are utilities engaging customers on social media?
Heather Hilgenkamp, Cory Coggins | June 20, 2018
The 2018 E Source Social Media Survey revealed which social media channels utilities are using to connect with their customers as well as the most successful techniques utilities have developed for boosting engagement on social media. Check out our infographic to learn more!
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Incorporating emerging technologies into your programs
Bryan Jungers | June 21, 2018
Every new technology must cross the “chasm of death” before it can take off and penetrate the market at scale, according to Brian Barnacle of Energy Solutions. Watch this excerpt from the 2017 E Source Forum to learn more about the difficulties and opportunities associated with market development.
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History of lighting: How technological advances and federal regulations shaped the bulb
Monali Mujumdar | April 10, 2018
Since Thomas Edison's incandescent lamp became commercially available more than a century ago, technological advances and federal regulations have shaped lighting's path. Our infographic shows you the journey, including major milestones, where the market is now, and where it's headed.
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Customer storytelling: Building empathy through in-context research
Rachel Cooper | March 19, 2018
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.
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