Report
Most recent content on this topic
Electric perspectives: Data-driven approaches for effective storm responses
Kyle Decker | April 23, 2025
Listen to the Edison Electric Institute’s Electric Perspectives podcast to hear E Source’s Data Science Director, Kyle Decker, speak with utility leaders on how utilities are applying advanced data analytics to improve storm response operations.
Report
Slower adoption, higher prices, and an altered domestic supply chain: How policy changes could affect the US battery market
Joshua Sorensen, Ben Campbell, Emily Sedlacek | April 7, 2025
Recent and planned policy changes could affect all parts of the US battery market, especially EVs and energy storage. These policy changes will likely increase battery prices, slow EV adoption, and require utilities to alter ESS plans.
Report
Use data and collaboration to ensure the success of your crisis communications plan
Luba Abrams | March 26, 2024
With storms becoming more prevalent and severe, teams must collaborate to deliver accurate and prompt communications to customers, but it can be challenging to coordinate the flow of information. We explain how solutions from E Source Data Science and the Corporate Communications Service can help.
Report
Which customers are likely to buy an EV within the next five years?
Paige Martin Cox | April 25, 2024
Utilities need to know more about future EV buyers to design effective marketing campaigns that reach them. Our latest report delivers insights on the next wave of EV buyers.
Report
Use CX principles to create a customer-focused decarbonization strategy
Luba Abrams | February 8, 2024
Customer experience (CX) is a key piece to help utilities meet their decarbonization goals. Grounding your programs and offerings in CX helps you drive program participation and build beneficial relationships with your customers. Learn how to apply CX principles to your decarbonization strategy.
Report
5 standout technologies from the Winter 2023 Tech Roundup
Barend Dronkers, Dannah Moore | January 19, 2024
Our Tech Roundup webinars keep you up to date on the latest developments in efficiency, load management, and decarbonization technologies. Here, we highlight several technologies we covered in the Winter 2023 Tech Roundup.
Report
How is China’s EV demand affecting the costs of energy storage systems in the US and Canada?
Joshua Sorensen | December 13, 2023
In this webinar recap, we look at the factors affecting global lithium prices and battery supply around the world. We also explore China’s effect on global battery prices and what it means for US energy storage systems. Lastly, we share our predictions for battery market growth in 2024.
Report
How to communicate to customers about wildfire risk and prevention
Liza Minor, Tom Lienhard | March 7, 2024
Learn how you can improve customer experience and reduce wildfire risk by openly communicating with your customers about your utility’s wildfire safety plans. Show customers what you’re doing to prevent fires and empower customers to do their own wildfire mitigation and preparation.
Report
How to design seasonal messaging and communicate energy-saving tips
Hailey Walker, Paige Martin Cox, Vanessa McGrady | December 19, 2023
Energy efficiency is always in season. But when extreme high and low temperatures hit in summer and winter, utilities’ messaging machines go into overdrive. Check out our tips for designing seasonal messaging that connects with all customers.
Report
Highlights from the marketing and communications sessions at the Forum 2023
Joshua Sorensen | October 18, 2023
Utility professionals gathered at the E Source Forum 2023 to take part in marketing and communications sessions. Topics of discussion included engaging low-income customers, shaping campaigns with market research data, maintaining business customer relationships, and holding customers' attention.
Report
