Applying an Audience of One approach to better understand and serve LMI customers
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This E Source market research study provides utilities with critical customer insights as they consider changes to residential rate structures and pricing options. It delivers detailed data and segment-level information on customers' knowledge of and willingness to accept various rate structures; opinions on solar incentives and net metering; and interest in certain behind-the-meter technologies and associated pricing options.
Host Bryan Jungers, director of mobility at E Source, talks with Laura Beavin-Yates, vice president of customer success for Immersion Neuroscience, and Rachel Cooper, director of E Source Market Research, to learn about a collaboration between Immersion Neuroscience and E Source that produced some exciting and useful results.
Diversity, equity, and inclusion isn’t a new concept for utilities, but there’s a new energy equity movement sweeping the utility sector. Who better than Dr. Tony Reames, senior adviser of energy justice at the US Department of Energy (DOE) to explain how energy equity can benefit utilities, cities, and customers.
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