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Market research

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To enhance community relationships, achieve new savings, and lead carbon-reduction efforts, utilities need to think differently and make data work harder. Our people, research, and industry network give you actionable insights to do exactly that.

Through proprietary market research, benchmarking, and assessments, we help you:

Residential Products, Programs, and Services

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Utility IVR Industry Scan

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Utility Marketing Strategy Assessment

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E Source customer experience glossary

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5 tips for creating an effective high-bill alert program

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Submitted by Dannah Moore on

Key takeaways

  • Use social media and other marketing tools to let your customers know about your high-bill alert program and how they can enroll.
  • Make self-service enrollment easy by using a preference center.
  • Let customers decide how they receive alerts and the bill amount that triggers an alert.
  • Supplement alerts with advice on how to save energy and where to get help when bills are too high.

Contents

Use social media to raise awareness of your high

The quilt for a better tomorrow: A metaphor for the Sustainable Utility

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Submitted by Joshua Sorensen on

Key takeaways

  • Like the art of quilting, the Sustainable Utility requires the input, talents, and cooperation of a group of unique people.
  • Utilities should approach their vision for a sustainable energy future like a group of quilters would.
  • The most important parts of your plan should be the people in your community; a stellar customer experience; environmental, social, and governance (ESG) pillars; and diversity, equity, inclusion (DEI).
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