Brand and reputation
Most recent content on this topic
Utility Ad Awards Contest winners 2019
September 8, 2020
View the winners of the 2019 E Source Utility Ad Awards Contest.
The winners of the 2020 E Source Utility Ad Awards Contest
Jessica Bailis | September 8, 2020
This year, E Source encouraged utilities to submit their most effective and creative marketing campaigns across six categories. Join this web conference as we recognize the winners of the 2020 E Source Utility Ad Awards Contest.
Online event
What can storytelling do for your brand and business?
Luke Currin | December 11, 2019
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
Report
Why and how you should pursue beneficial electrification
Ryan Odell | November 12, 2019
If done correctly, electrification can reduce carbon, lower rates and costs for consumers, and make the grid run more efficiently. Join us for the first web conference in our two-part series to learn why it's important to pursue a beneficial electrification strategy and how to do it right.
Online event
E Source Announces Winners of the 2019 Utility Ad Awards Contest
Sannie Sieper | September 18, 2019
This press release announces the winners of the 2019 E Source Utility Ad Awards Contest.
Press release
E Source announces 2019 Utility Ad Awards Contest
Sannie Sieper | April 8, 2019
This press release announces the opening of the 2019 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
Press release
How to win new business with utilities
February 28, 2019
In this web conference, we'll share the process for how to track down upcoming demand-side management (DSM) dollars. We'll also share what signals to look for and where to focus your team's efforts so you can grow your DSM business with utilities.
Online event
E Source announces winners of the 2018 Utility Ad Awards Contest
Sannie Sieper | September 27, 2018
This press release announces the winners of the 2018 E Source Utility Ad Awards Contest.
Press release
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
Joy Herbers | February 26, 2019
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
Report
