Ethnographic research
Most recent content on this topic
The low- and moderate-income customer energy assistance journey
Ben Nathan | April 23, 2025
Join us to learn about this landmark, energy assistance LMI customer journey mapping multiclient study, its key findings, and recommendations.
Online event
The demand-side management customer journey for income-qualified customers: An E Source multiclient study
Ben Nathan | March 26, 2025
Join us to learn about a new multi-client study that uses customer journey mapping to better understand and improve the income-qualified customer experience of demand-side management (DSM) programs.
Online event
Developing comprehensive utility programs for low- and moderate-income customers
February 16, 2023
E Source and EEI brought together three utilities to help them better understand their LMI customers’ energy challenges and help them design solutions to help them manage their utility bills using a three-phase initiative that combines data science, ethnography, and design thinking.
Case study
Using data to help LMI customers
Patrick Woodworth | February 28, 2023
E Source has been working with three utilities and the Edison Electric Institiute to use the E Source Audience of One solution to precisely identify cohorts within the low- and moderate-income (LMI) population and align those cohorts with specific treatments and engagement approaches.
Online event
Understanding low- and moderate-income customers’ needs through data science and ethnography
Sara Patnaude | May 25, 2022
To best serve low- and moderate-income (LMI) customers, utilities need to understand them at a granular level. Data science and ethnography can help us treat LMI customers as an Audience of One so we can develop holistic, equitable solutions that will address the root causes of LMI challenges.
Newsletter
Optimizing Con Edison’s electric vehicle messaging through ethnographic research
December 9, 2021
Learn how E Source Management Consulting helped Con Edison use ethnographic research to efficiently and effectively plan for the installation of 38 curbside EV charging sites in the city to increase EV adoption.
Case study
Humans versus machines
Jeremy Fischer | August 30, 2021
In this episode of PowerTalking, we hear from Ted Schultz, E Source CEO, and Adam Maxwell, a managing director of E Source Management Consulting, as they compare the merits of ethnographic research and data science.
Podcast
Applying VOC strategies to transform every customer journey
Sara Patnaude | June 24, 2021
As customer expectations and demands continue to change, utilities need to design and implement customer journeys that reflect their needs, wants, and preferences. Wondering where to begin on the customer-journey transformation? Ethnographic research may be your answer.
Newsletter
E Source delivers road map to overcome major barriers to adoption of electric vehicles
Sannie Sieper | August 25, 2020
This press release describes the research E Source conducted for the Colorado Energy Office. The Colorado Electric Vehicle Education and Awareness Roadmap identifies barriers to electric vehicle adoption and highlights messaging strategies that will help the state overcome such hurdles.
Press release
Energy in the context of low-income customers' lives: Insights from E Design 2020 ethnographic research
Adam Maxwell | November 21, 2019
Low-income customers have a lot on their plate, and they're not thinking about (and often don't know about) the energy-related services utilities can offer them. Through this web conference, you'll encounter video and audio clips of low-income customers talking about their energy challenges.
Online event
