NOTE: This event has already taken place. See below for recording and event description.
E Source has been working with three utilities and the Edison Electric Institiute to leverage the E Source Audience of One solution to precisely identify cohorts within the low- and moderate-income (LMI) population and align those cohorts with specific treatments and engagement approaches.
This powerful data platform has helped the three utilities:
- Better understand their LMI customers’ challenges through data science methodologies and ethnographic research
- Use design-thinking workshops to apply newfound insights to develop LMI solution concepts
- Reduce the energy burden for LMI customers by developing programs that help them better afford, manage, and pay their energy bills
Speakers:
Melanie Wemple, Senior Managing Director, Management Consulting, E Source
Ben Nathan, Lead Analyst, Customer Energy Solutions, E Source
